Conference Chairs
Prof. Juan E. Trinidad Segovia
Conference General chair
Universidad de Almería
Spain
Prof . Vitalina Bebenko
Co-chair
V. N. Karazin Kharkiv National University Ukraine
Prof . Piotr Masloch
Co-chair
War Studies University
Poland
Prof . Adil ElMARHOUM
Local Chair
Hassan II University of Casablanca
Morocco
Technical Program Committee
| Name | Affiliation |
|---|---|
| Prof. Dorota Jelonek | professor of Economics at the Faculty of Management of the Czestochowa University of Technology in Poland |
| Prof. Yi Weijian | Journal of Natural Sciences of Hunan University |
| Dr. Badar Alam Iqbal | Adjunct Professor of Economics & Finance Monarch Business School Switzerland |
| Prof. Saeed Al-Khalidi | Professor and faculty member in the Department of Management Information Systems (MIS), College of Business, King Khalid University (KKU), Kingdom of Saudi Arabia (KSA) |
| Prof. Dorota Jelonek | Dean of the Faculty of Management, Czestochowa University of Technology, Poland Chair of Business Informatics Department at the Faculty of Management, Czestochowa University of Technology |
| Prof. Robin Butler | Sr. Publication Manager |
| Dr. Samah Anwar Abbas | Lecture in Management Information System King Abdelaziz University |
| Prof. Tussupova Leila | Vice-Rector for Academic Affairs, Turan University, Almaty, Kazakhstan |
| Prof. Selezneva Irina | Head of the Department of Finance, Turan University, Almaty, Kazakhstan |
| Prof. Nifatova Olena | Visiting Professor of Barselona Economic Analysis Team, Universitat de Barcelona, Spain |
| Prof. Valciukiene Jolanta | Associate Professor, Head of the Department of Land Use Planning and Geomatics, Vytautas Magnus University, Kaunas, Lithuania |
| Prof. Makrickiene Ekaterina | Associate Professor of the Department of Forest Sciences, International coordinator, Vytautas Magnus University, Kaunas, Lithuania |
| Prof. Medikiene Monika | Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania |
| Prof. Krasnorutskyy Oleksiy | Professor of the Department of Management named by professor L.I. Mykhailova, Sumy National Agrarian University, Sumy, Ukraine |
| Prof. Panukhnyk Olena | Head of the Department of Economics and Finance, Ternopil Ivan Puluj National Technical University, Ternopil, Ukraine |
| Prof. Orel Anna | Professor of the Department of Foreign Economic Activities of Enterprises, National Aviation University, Kyiv, Ukraine |
| Prof. Bezuhla Liudmyla | Head of the Department of Tourism and Enterprise Economics, Dnipro University of Technology, Dnipro, Ukraine |
| Prof. Anopriienko Tetiana | Associate Professor of the Department of Land Management and Cadastre, State Biotechnological University, Kharkiv, Ukraine |
| Prof. Sharopova Shakhnoza | Department of Biotechnology and Food Safety, Bukhara state university, Bukhara, Uzbekistan |
| Prof. Buriyev Sulaymon | Professor of the Department of Biotechnology and Food Safety, Bukhara state university, Bukhara, Uzbekistan |
| Prof. Zholamanov Kuanysh | Head of the Department of Land Resources and Land Cadastre, Kazakh National Agrarian Research University, Almaty, Kazakhstan |
| Prof. Omirzhanov Yesbol | Professor of the Department of Law, Kazakh National Agrarian Research University, Almaty, Kazakhstan |
| Prof. Berdimurat Nazimgul | Head of the Department of Accounting, Audit and Finance, Kazakh National Agrarian Research University, Almaty, Kazakhstan |
| Prof. Parpieva Nurzhamal | Professor of the Department of Economics and Entrepreneurship in Agriculture, Kyrgyz National Agrarian University, Bishkek, Kyrgyzstan |
| Prof.Alikulov Abdimumin | Dean of the Faculty of Economics, Samarkand University of Veterinary Medicine, Animal Husbandry and Biotechnology, Samarkand, Uzbekistan |
| Prof.Rizun Mariia | Department of Informatics, Faculty of Informatics and Communication, University of Economics in Katowice, Poland |
| Prof. Eng. Agnieszka Wójcik-Mazur | Czestochowa University of Technology, Poland |
| Dr. Patrycja Krawczyk | Czestochowa University of Technology, Poland |
| Dr. Justyna Łukomska-Szarek | Czestochowa University of Technology, Poland |
| Dr. Katarzyna Szymczyk | Czestochowa University of Technology, Poland |
| Dr. Eng. Darius Wielgórka | Czestochowa University of Technology, Poland |
| Dr. Narentheren Kaliappen | Universiti Utara Malaysia, Malaysia |
| Eng. Marta Kadłubek, Ph.D | Czestochowa University of Technology, Poland |
| Dr. Galyna Azarenkova | Head of the Department of Banking Business and Financial Technologies, V. N. Karazin Kharkiv National University, Ukraine |
| Dr. Maryna Nehrey | Associate Professor of the Department of Economic Cybernetics, National University of Life and Environment Science of Ukraine, Ukraine |
Key Note Speakers
International Conference on Management, Business, and Economics 2023
Prof. Dr. Vitalina Babenko
Full Professor of International E-commerce and Hotel & Restaurant Business Department, V. N. Karazin Kharkiv National University (Ukraine)
Juan E. Trinidad Segovia
Full professor of finance,
Catedrático de Universidad,
Universidad de Almería, Spain
Special Sessions
| Photo | Name | Special Session Name and Topics |
|---|---|---|
| Prof. Dr. Vitalina Babenko Professor (Full) of International E-commerce and Hotel&Restaurant Business Department, V. N. Karazin Kharkiv National University, Ukraine | ICMBE24-SSN-1: Economics and Applied Scientific Research Please select this track name when you submit your paper in EasyChair Topics: 1. Problems of Management and Economics; 2. Modeling of Economic Processes; 3.Internet Technologies in International Business; 4.Automation of Management Processes in the Socio-economic Systems; 5.Theoretical and Applied Research in Economics 6.4.0;Dynamic Optimization Models; 7.Computer Technology in the Socio-economic systems; 8.Information Security Systems; 9.Information Systems in the Economy; 10.Intellectual Information Systems; 11.Data Mining; 12.Business Process, 13.E-Commerce, 14.FinTech and others |
 | Prof. Piotr Masloch Management and Command Faculty War Studies University Warsaw, Poland | ICMBE24-SSN-2: The contemporary trends in management as a results of the new globalization of the 21st century Please select this track name when you submit your paper in EasyChair Topics: • New globalization. • Change management. • Industry 4.0.and management. • Global economic crisis and its management. • Global society of the 21st century and directions of management development. • The directions of development of modern management. • The artificial intelligence in management. • Remote work and remote business management. • Human resources management in new globalization. |
 | Prof. Iryna Koshkalda Doctor of Sciences (Economic), Professor Head of the Department of Land Management and Cadastre State Biotechnological University , Ukraine | ICMBE24-SSN-3: Economic growth and business management for a sustainable future Please select this track name when you submit your paper in EasyChair Topics: 1. Strategy and tactics of business transformations in the new global reality conditions 2. Digitalization and project management in business 3. Barrier-free tourism and revitalization of tourism potential 4. Economic systems and their varieties in the modern dimension 5. Marketing in conditions of digitalization and industrialization 6. Accounting and auditing in the conditions of economy digitization and economic security strengthening 7. Financial and credit support for renewal and development of business entities 8. Business administration and institutionalism as regulation components of the economic entities development 9. Management of business entities resource potential 10. Psychological and behavioral features in business process management 11. Urbanization and development of Smart City in the national security context 12. Social development as a component of economic growth 13. Inclusive development in the conditions of global challenges of modern realities 14. Rational use of natural resources and their protection to ensure a sustainable future 15. Innovative Education Programs, Courses and Trainings |
 | Prof. (Dr.) Omar KHARBOUCH Economics and Organizational Management Laboratory ( LEMO) Faculty of economy and management -Kenitra- Ibn Tofail University Morocco | ICMBE24-SSN-4: Development of the financial industry: Manifestations and challenges - Fintech, Digital Finance and Green Finance - Please select this track name when you submit your paper in EasyChair Objectives and Motivation The finance industry is a constantly evolving field, with new facets emerging regularly. In recent years, trends such as decentralized finance ,cryptocurrencies, sustainable investing ,and artificial intelligence in asset management have been in the spotlight. Technological advancements continue to shape how transactions are conducted, risks are assessed, and investments are managed. Digital finance, also known as Fintech, is one of the major facets driving the evolution of finance. It encompasses the use of technology to deliver financial services in a more efficient, accessible, and innovative way. This includes mobile payments, online lending platforms, investment chatbots, cryptocurrencies, block chain technologies, and much more. Digital finance is transforming how people access financial services and interact with their money, while also opening up new opportunities for innovation and growth in the financial sector. Sustainable or green finance is another aspect of the financial sector that is becoming more and more significant. Its goal is to direct financial resources toward projects that support climate change mitigation and environmental conservation. This includes spending on clean energy, cutting carbon emissions, managing natural resources sustainably, and much more. Due to investors' and businesses' growing awareness of the significance of the environmental impact of their operations, green finance has emerged as a major field. Scope and Interests (not limited to) Submissions for this special session should address, but are not limited to, the following or related topics: • Blockchain Technology and Cryptocurrencies: • Decentralized Financial Services (DeFi): • Fintech and Digital Banking Services: • Artificial Intelligence and Data Analysis: • Participatory Finance (Crowdfunding, Crowdlending) • Robo-advisors and Digital Asset Management: • Open Banking and API: • Green and Socially Responsible Finance: • Socially Responsible Investment (SRI): • Financing of renewable energies • Investment in the energy transition • Sustainable agricultural finance • Environmental preservation initiatives • Green bonds and other sustainable financial instruments • Technological Insurance (Insurtech) • Financial Education and Financial Inclusion • Financial Risk Management • Behavioral finance • Sustainable and responsible investment • Financial and technological innovation • Insurance and asset management • Financing entrepreneurship • Islamic finance • International finance • Ethics and social responsibility • Financial inclusion • Green finance and sustainability • Sustainable investment and green bonds • Green fintech startups and innovations • Insurance and climate change • Green finance policy Scientific committee Pr . O. Kharbouch , FEG, Ibn Tofail University , Morocco Pr. S. EL AOUFI, FSJES ,Hassan First University, Morocco Pr. S . Bouyghrissi, EST, Ibn Tofail University , Morocco Pr. F . El ouad, IMS, , Ibn Tofail University , Morocco Pr. S. Laamrani El Idrissi, FEG, Ibn Tofail University , Morocco Pr . E. FERROUHI, FEG, Ibn Tofail University , Morocco Pr. M. Kouchih, FSJES , Hassan First University, Morocco Pr. F. El Arif, Hassan First University, Morocco Pr. K. El yamani, Hassan First University, Morocco Pr . O. M . Sliman , FEG, Ibn Tofail University , Morocco Pr. M. Torra , FEG, Ibn Tofail University , Morocco Pr. A . Korchi, FSJES, chouaib doukkali University , Morocco Pr. F. Sossi El Alaoui, FEG, Ibn Tofail University , Morocco Pr. Y. El mountassir , FEG, Ibn Tofail University , Morocco Pr. M. GHOULY , FEG, Ibn Tofail University , Morocco Pr. I. Asraoui, FEG, Ibn Tofail University , Morocco Pr. A. Lmoufid, FEG, Ibn Tofail University , Morocco Pr. Y. AIT HMADOUCH, FEG, Ibn Tofail University , Morocco Pr. Z. Ez-zarzari, FEG, Ibn Tofail University , Morocco |
 | Dr Grzegorz Maśloch SGH Warsaw School of Economics Poland | ICMBE24-SSN-5: The Economic and Social Dimension of Energy Transformation: Theoretical Knowledge Vs Practical Application Please select this track name when you submit your paper in EasyChair Objectives and Motivation: • To explore the implications of the ongoing energy transformation on social, financial, organizational, and technical aspects of society. • To identify potential opportunities and challenges for societies and economies in adapting to this transformation. • To discuss strategies and solutions for addressing the challenges posed by the energy transition. Join us for insightful presentations, live discussions, and networking opportunities with fellow professionals in the field. Don't miss this opportunity to engage with the latest research and developments in energy transformation. Topics of Interest: Civic energy Clean energy Climate Change Energy Efficiency Energy justice Energy policy Energy transition Renewable energy – renewable sources Sustainable development |
 | Prof. Eng. Anna Brzozowska University Professor , Department of Logistics, Faculty of Management , Czestochowa, Poland | ICMBE24-SSN-6: Management Paradigm in a Globalizing World Please select this track name when you submit your paper in EasyChair Topics: 1- new technologies in business management, 2- new trends, methods and techniques of management 3- problems of managing the development of small and medium-sized enterprises 4- the impact of the national and international environment on the implementation of new management concepts 5- project management 6- human resources management 7- cultural conditions and managerial competencies in the development of the organization 8- sustainable development 9- IT systems supporting management 10- smart organization |
 | Pr Mohamed Belafhaili PhD in Management Science laboratory of Economic regulation and strategic intelligence - Faculty of Economic and Social Juridical Sciences Mohammedia. Hassan II University of Casablanca. Morocco | ICMBE24-SSN-7: Corporate citizenship: issues, tools and perspectives Please select this track name when you submit your paper in EasyChair Objectives and Motivation Nowadays, business leaders’ responsibility is not limited to the profit maximization anymore. The attitude toward natural, human and social environment must be taken into consideration. The company reputation related to these fields has become a competition asset. The emphasis on this attitude is even more important with the emergence of a new generation of customers, the ones who do not hesitate to express their opposition to some companies’ commercial practices. In fact, the new international economic environment characterized by deep changes, particularly, economic and financial globalization as well as the important regulatory and technological modifications that are taking place nowadays tend to give the priority to other strategic orientations relating to the prospects of sustainable development, and clarifying the societal commitment in managerial practices. The main goal of any company is to ensure its sustainability to the benefit of its customers, its shareholders and its collaborators. A company can become a committed social actor and not simply content itself with being an economic agent generating wealth. It can also get involved and adhere to better positioning itself with regard to the sustainable development which requires the production and sale within the best economic conditions while keeping a good image, namely, its ethical behavior, and by guaranteeing that its products are socially humanly and ecologically correct. Scope and Interests The corporate citizen is an enterprise that belongs to a city and plays its full role in it. It is con-sidered a civic person with rights and duties. The company is therefore a citizen insofar as it integrates the collective dimension of its environment into its economic choices. In fact, many people find in the social actions of the private enterprise "philanthropy", "mar-keting" or "advertising" actions. While those who advocate for a social role of the company can not conceive the private company released from this role and guided by profit alone with-out any concern for its environment. Thus studying this concept seems to be appropriate for both the scientific and managerial community. Several axes will be dealt with via this theme: • Business Ethics • Company’s social responsibility • Corporate citizenship and financial performance • Socially responsible consumer • Development durable • Economic intelligence • Relationship Marketing • Green marketing • Renewable Energies • Information system and data analysis • Analysis perceptuelle Scientific Committee: 1. Pr Mohamed BELAFHAILI, University Hassan II ,Casablanca 2. Pr Adil ELMARHOUM, University Mohamed V, Rabat 3. Pr Said HINTI, University Mohamed V, Rabat 4. Pr Abdellatif CHAKOR, University Mohamed V, Rabat 5. Pr Taoufik BENKARAACH, University Hassan II ,Casablanca 6. Pr Hicham BELMAATI, The national institute of social action, Tangier 7. Pr Khalifa MANSOURI, University Hassan II, Casablanca 8. Pr Mohammed QBADOU, University Hassan II, Casablanca 9. Pr Rim BENABDESSALAM, University Mohamed V, Rabat 10. Pr Ahmed REBBANI, University Hassan II, Casablanca 11. Pr Faisal ZAARAOUI, University Hassan II, Casablanca 12. Pr Achraf NAFZAOUI, University Ibno Tofail, Kénitra 13. Pr Rachid CHAKIB, Director of the Research Center of the Higher Institute of Applied Engineering, Rabat 14. Pr Mohamed KISSI, University Hassan II, Casablanca |
 | Pr. Afaf EL KADDOURI Polydisciplinary faculty of Nador, Mohamed First University, Oujda Morocco | ICMBE24-SSN-8: Marketing decision-making and value co-creation enhanced by Artificial intelligence Please select this track name when you submit your paper in EasyChair Objectives and Motivation: AI and value co-creation have a synergistic relationship in marketing decision-making. AI can provide valuable insights and predictive analytics that support marketing decisions. This data-driven approach allows marketers to better understand and cooperate with their customers, by analyzing customer behavior, preferences, and engagement patterns, and consequently making informed decisions that align with customer preferences and answear their needs swiftly and proactively. Indeed, AI can utilize predictive analytics to forecast future market trends and customer behavior. These predictive insights enable marketers to make informed decisions about product development, pricing strategies, and campaign planning for maximum effectiveness. Moreover, AI-enhanced marketing practices leverage AI capabilities to free up Marketers for more strategic and value-added activities. AI algorithms, machine and deep learning models and also advanced analytics help to handle large volumes of data, enabling instant and better decision-making based on up-to-date information. Indeed, AI-based automation tools streamline and optimize marketing processes, saving time and resources. These systems empower businesses to cope with changing market demand, and enhancing company overall performance. Using AI technologies allows businesses to deliver targeted offers, content, and recommendations to customers, increasing engagement and satisfaction and thus contribute to value co-creation initiatives. Value co-creation in marketing requires actively involving customers in the creation and customization of products and services. AI-powered recommendation engines and customization algorithms enable marketers to deliver highly tailored experiences to customers in various domains. By analyzing customer data and preferences, AI can Help the company to better involve customers in value creation, enabling intelligent decision-making. The objective of this special session is to discuss and enrich the debate on the subject, by bringing new insights about understanding and best practices for the adoption and integration of AI system technologies, in Marketing decision-making and value co-creation. Submissions for this special session should address, but are not limited to, the following topics: Scope and Interests : -AI capabilities and marketing decision-making -AI implications on based value co-creation business models -Customer understanding powered by AI -The Experience Co-creation and AI -AI and brand engagement -AI and ethics in Marketing -AI and consumer beahavior -Big Data and marketing decision-making -Artificiel intelligence and Business intelligence -Marketing automation and decision-making challenges -Predictive analytics and intelligent decision-making. -The latest technological advances Scientific Committee: -Pr. Afaf EL KADDOURI, Polydisciplinary faculty of Nador. Morocco. -Pr. Mohamed BELAFHAILI, Hassan II University of Casablanca, Morocco. -Pr. Aziz Bouzeggou, Polydisciplinary faculty of Nador. Morocco. -Pr. Fouad Hanin, Polydisciplinary faculty of Nador. Morocco. -Pr. Nora BENAHMED, Abdelmalek Essaadi University ,Tangier, Morocco. -Pr. Saida MARSO, Abdelmalek Essaadi University ,Tangier, Morocco. -Pr. Sarah CHETOUANI, Abdelmalek Essaadi University ,Tangier, Morocco. -Pr. Rachid EL MOUSSAOUI, Abdelmalek Essaadi University ,Tangier, Morocco. -Professeur Sanaâ DYANE, Sidi Mohamed Ben Abdellah University of Fès, Morocco. -Pr. Lalla Hind EL IDRISSI, Moulay Ismail University of Meknès, Morocco. -Pr. Kenza CHERKAOUI, Mohamed V University of Rabat, Morocco -Pr. Mouna HILMI, Mohamed V University of Rabat, Morocco -Pr. Kaoutar ELHANDRI, Mohamed V University of Rabat, Morocco. |
 | Prof. (Dr.) Dorota Jelonek Management Information Systems Department Faculty of Management, Czestochowa University of Technology Poland | ICMBE24-SSN-9: Innovation and digital transformation as determinants of business competitiveness Please select this track name when you submit your paper in EasyChair Objectives and Motivation Organizations continue to see sources of competitive advantage in innovation and digital transformation. Researchers' attention is focused on designing and implementing various types of innovations, such as product, process, marketing, and organizational innovations in various areas of business activity. Each type of innovation contributes to organizational development by introducing new or improved products, processes, marketing strategies, and work organization methods. Also of interest is the research field of innovation models, from traditional to open, such as user-driven innovation (UDI), crowdsourcing, and user co-creation. Digital business transformation is also an innovative endeavor that requires proper organization, implementation, and management. Key information technologies used in this transformation include cloud computing, Internet of Things (IoT), big data analytics, artificial intelligence (AI), machine learning, and Blockchain. Integral research areas include innovation and digital transformation strategies and their impact on changes in business models. Research on innovation and digital transformation is conducted not only in enterprises but also in government and local government institutions, which also experience the impact of innovation and digital transformation on their competitiveness and efficiency. This special session aims to gather and present the latest research findings conducted by international academic scholars in the field of innovation and digital transformation. As a result, the congress will serve as an excellent platform not only for exchanging experiences but also for defining future directions of scientific research Scope and Interests (not limited to) • innovation creation and implementation models • analysis of barriers to innovation and digital transformation • innovation strategies in digital transformation • analysis of the impact of digital technologies on business models • the role of organizational culture in adapting to innovation and digital transformation • the influence of digital transformation on organizational competitiveness • the impact of implementing selected technologies such as Cloud Computing, Internet of Things (IoT), Big Data Analytics, Artificial Intelligence (AI), Machine Learning, and Blockchain on the development of enterprises |
 | Dr. Kholoud Alkayid School of Business - Melbourne Institute of Technology Australia | ICMBE24-SSN-10: E-commerce Applications in Entrepreneurship: Navigating the Digital Frontier Please select this track name when you submit your paper in EasyChair Topics of Interest: • The Future of E-commerce Technologies: Insights into emerging technologies reshaping the e-commerce landscape. • Digital Marketing Mastery: Leveraging digital platforms for unprecedented growth in the e-commerce sector. • Mobile E-commerce Evolution: Trends and consumer behaviors driving mobile commerce. • Secure Payment Ecosystems: Innovations in ensuring secure and seamless transactions. • Enhancing Customer Experience through AI: Personalization and automation strategies in e-commerce. • Sustainable E-commerce Models: Best practices for integrating sustainability into e-commerce businesses. • Global E-commerce Strategies: Navigating the complexities of cross-border e-commerce. • Data-Driven Decision Making: Utilizing analytics for strategic insights and competitive advantage. • E-commerce Regulatory Landscape: Understanding the legal and regulatory implications for online businesses. • Emerging E-commerce Platforms: A look at new and niche platforms offering unique opportunities for entrepreneurs. We invite researchers, practitioners, and entrepreneurs to share their insights, research, and case studies that highlight the transformative power of e-commerce in entrepreneurship. Join us to explore how digital platforms can be leveraged to create new opportunities, overcome challenges, and drive the future of business in the digital age |
 | Dr. ANDALOUSSI Manal Assistant Professor- Management science Sidi Bennour Polidisciplinary Faculty, Chaouib Doukkali University El Jadida Morocco | ICMBE24-SSN-11: Innovative Trends in supply chain management-2024 Please select this track name when you submit your paper in EasyChair Objectives and Motivation In the context of the rapid deployment of the digital technologies, the opportunities arising from developments in Digitalized supply chain management are very promising, improving performance, competitiveness and innovation in industry and meeting the demands of society and the economy. this Special " Innovative Trends in supply chain management " aims to expose the transformative impact of digital technologies on traditional supply chain management, ushering in the era of Supply Chain 4.0. This comprehensive guide delves into the integration of technologies such as Internet of Things (IoT), artificial intelligence, blockchain, and big data analytics, reshaping the way businesses manage their supply chains. This Special session aims to brings together efficient international academic scientists, young researchers, and students making the congress a perfect platform to share experience, gain and evaluate emerging and innovative technologies in supply chain management research across the globe. Scope and Interests (not limited to) • Key drivers of digital transformation in supply chains • New digital technologies for supply chain optimization • Virtualization of supply chain processes and operations • Predictive analytics for demand forecasting and inventory management • Prescriptive analytics for supply chain optimization and decision support • Real-time data analytics for agile and responsive supply chains • Smart Manufacturing and Industry 4.0 Integration • Robotics and automation in manufacturing processes • Integration of Industry 4.0 technologies with supply chain operations • Supply Chain Visibility and Transparency • Role of IoT and blockchain in enhancing supply chain visibility • Supply Chain Resilience and Risk Management • Collaborative planning, forecasting, and replenishment (CPFR) • Supplier collaboration platforms and digital ecosystems • Sustainability and Ethical Supply Chains |
 | Dr. HDR. Samia Chehbi Gamoura Assistant Professor- EM Strasbourg Business School Strasbourg University Strasbourg, France | ICMBE24-SSN-12: Artificial Intelligence in Management and Industry Please select this track name when you submit your paper in EasyChair Objectives and Motivation In an era marked by rapid technological advancements, the integration of Artificial Intelligence (AI) has emerged as a transformative force reshaping the landscape of management and industry worldwide. Today, we gather to explore the multifaceted dimensions, opportunities, and challenges that AI presents in these crucial domains. AI, is indeed revolutionizing the traditional management and industrial tools and practicing for more profit and capabilities. From optimizing operational processes to enhancing decision-making, AI technologies have become indispensable tools for organizations striving to stay competitive in an increasingly dynamic global marketplace. In this session, we aim to delve deep into the intersection of AI and management, examining how intelligent systems are transforming organizational structures, strategic planning, and resource allocation. Furthermore, we will explore the impact of AI on industrial sectors spanning manufacturing, logistics, healthcare, finance, and beyond, uncovering novel approaches to streamline operations, increase efficiency, and drive innovation. Scope and Interests (not limited to) • AI-based Decision-Making Processes • AI-Driven Business Model Innovation • Human-AI Collaboration in the Workplace • AI in Human Resources Management • Ethical, Legal, and Social Implications of AI in Management and Industry • Impact of AI on Organizational Culture and Change Management • AI in Customer behavior, Marketing and Sales • AI in Financial Management, Banking and Fintech • AI for Sustainable Management Practices • AI in Supply Chain and Logistics Management: • AI in Manufacturing, Industry 4.0 and Industry 5.0 • AI for Risk Management and Crisis Management • AI in Project Management and Planning • AI for Enhanced Security in Industry and Management • AI in Business Analytics and Intelligence |
 | Pr. Dr. Youmna ELHISSI Associate Professor- Management Department Business School, Chouaib Doukkali University ,El Jadida, Morocco | ICMBE24-SSN-13: Digital Governance Impact on Public and Private Organizations Please select this track name when you submit your paper in EasyChair Objectives and Motivation Digital governance has a profound impact on the operations, performance, and reputation of both public and private organizations. By establishing clear rules and processes for digital initiatives, organizations can enhance efficiency, transparency, innovation, and risk management while ensuring compliance with relevant regulations and protecting the interests of stakeholders. Digital governance frameworks help streamline processes and decision-making, leading to increased efficiency and effectiveness in both public and private sectors. By establishing clear guidelines and procedures for digital projects, organizations can reduce duplication of efforts, minimize errors, and achieve better outcomes. This Special session aims to brings together efficient international academic scientists, young researchers, and students making the congress a perfect platform to share experience, gain and evaluate trends in Digital Governance. Could contribute to enhance the organizations performance. Scope and Interests (not limited to) • Innovation and adaptability • Risk Management • Digitalization and Human Ressources Management • Transparency and Business Ethics • Data Management and Privacy • Citizen/Custmer Engagement • Compliance and Regulations • Knowledge management • • Design Thinking and Innovation • Knowledge management • • Design Thinking and Innovation • Well-being at work • Territorial Development • Sustainable Development |
| Dr. Nadia ANAFLOUSS Faculty of Economics of Mohammedia, The research laboratory in Economics, Management, Finance, and Strategies of Organizations (LAREMSO), University Hassan II- Casablanca Morocco | ICMBE24-SSN-14: Digital Marketing Please select this track name when you submit your paper in EasyChair Objectives and Motivation Digital entrepreneurship refers to the process of starting and running a business that primarily operates in the digital world. This can include businesses that sell products or services online, use digital platforms to connect with customers, or leverage technology to improve operations and efficiencies. Examples of digital entrepreneurship include e-commerce businesses, digital marketing agencies, software companies, and online consulting firms. Digital entrepreneurs use technology and the internet to create, deliver and capture value. They often face different challenges than traditional entrepreneurs and require a specific set of skills and knowledge in areas like digital marketing, e-commerce, web development, and data analysis. The objectives of digital entrepreneurship can include creating a successful and profitable business, providing valuable products or services to customers, and making a positive impact on society. Some digital entrepreneurs may also be motivated by the desire to be their own boss, work in an innovative and fast-paced environment, or make a difference in their industry. Digital entrepreneurship can also provide opportunities for scalability and global reach that traditional businesses may not have. This means that the entrepreneur can reach a larger customer base, increase revenue, and grow the business quickly. Additionally, digital businesses can be run with less overhead costs, which can make it more accessible for those who want to start a business. Motivations for doing digital entrepreneurship can be personal and professional, such as the desire to be one’s own boss, work in a challenging and dynamic environment, create something new and innovative, or make a significant impact on society. Many entrepreneurs are driven by the potential financial rewards that a successful business can bring, such as financial independence, and the ability to support themselves and their families. Finally, Digital entrepreneurship also provides the opportunity to work remotely and have a flexible schedule. This allows individuals to balance their personal and professional life in a way that is not always possible in traditional jobs. Digital entrepreneurship plays a significant role in management, as it involves using technology and digital platforms to create, deliver, and capture value. Digital entrepreneurs must have a strong understanding of business management principles and be able to apply them to the digital world. This includes areas such as marketing, finance, operations, and strategy. In terms of management, digital entrepreneurs must have a good understanding of how to build and manage a team, create, and implement a business plan, and make strategic decisions. They must also be able to adapt to the fast-paced and constantly changing digital landscape and be able to make data-driven decisions using analytics and other digital tools. Digital entrepreneurship is also closely related to innovation management. Digital entrepreneurs must be able to identify new opportunities and trends in the digital space and develop new products, services, or business models that can create value for customers. In summary, digital entrepreneurship is an important aspect of management, as it requires the application of traditional management principles and skills to the digital world. It requires a unique set of skills and knowledge, such as understanding of digital marketing, e-commerce, web development, data analysis and the ability to stay up-to-date with the latest trends and technologies in the digital world. The purpose of this session is to gather scholars, educators, and professionals to share and exchange their knowledge and insights on the most recent advancements in this field, as well as the most effective methods for various applications. We are particularly interested in papers that feature real-life case studies, both practical and theoretical research, and how they can be applied in real-world scenarios. Scope and Interests (not limited to) This special session welcomes submissions on a variety of topics related to digital entrepreneurship, including but not limited to: • The economic, fiscal and social aspects of digital entrepreneurship; • The ecosystems of digital entrepreneurship; • Digital entrepreneurship, finance, banks and financial markets; • Digital entrepreneurship and economic and financial inclusion; • Digital entrepreneurship and recent graduates; • Digital entrepreneurship and e-services; • Digital transformation of SMEs and performance; • Digital entrepreneurship and corporate governance; • Innovation and management; • Digitalization and sustainable development; • Digital sustainability; • ICT and human resource management; • Digital sustainability; • Digital recruitment strategies; • Digitalization and CSR; • New careers and business models in the digital era; |
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 | Dr. Noor Al-Ma’aitah Associate Professor- Supply Chain Management College of Business Administration, Jeddah, Kingdom of Saudi Arabia School of Business, Mutah University, Mutah Jordan | ICMBE24-SSN-15: Supply Chain Management and Sustainability Please select this track name when you submit your paper in EasyChair Objectives and Motivation In today's rapidly evolving global landscape, the significance of supply chain management cannot be overstated. A special session dedicated to this field is crucial due to several factors. Firstly, the ongoing disruptions caused by events like the COVID-19 pandemic highlight the vulnerability of supply chains and the urgent need for resilience and adaptability. Secondly, emerging technologies such as blockchain, AI, and IoT offer unprecedented opportunities for optimization and transparency within supply chains, necessitating discussions on their integration and implications. Additionally, with growing consumer demands for sustainability, ethical sourcing, and transparency, businesses are under increasing pressure to revamp their supply chain practices to align with these values. Finally, geopolitical tensions, trade policies, and environmental concerns add further complexity to supply chain management, making it imperative for to share insights, strategies, and best practices. Overall, a special session in supply chain management and sustainability serves as a vital platform for academics to share their insights on related topics in an ever-changing business environment. Scope and Interests (not limited to) • Digital Supply Chain • Artificial Intelligence and Supply Chain • Disruption and risk management • Agility and resilience • Green and Circular Supply Chain • Geopolitics and Deglobalization of supply chain • National culture and supply chain management • Supply Chain Relationships • Humanitarian supply chain management • Women in supply chain and logistics |
 | Dr. Samiul Islam Assistant Professor Department of Financial and Information Management Shannon School of Business Cape Breton University Sydney NS Canada | ICMBE24-SSN-16: Business Analytics and its Application to Capture Modern Business Trends Please select this track name when you submit your paper in EasyChair Objectives and Motivation In a globalized and rapidly evolving market, gaining a competitive edge is essential for businesses to thrive. Business analytics empowers organizations to understand customer preferences, market trends, and competitor strategies more effectively. Business analytics provides valuable insights derived from data analysis, enabling decision-makers to make informed and evidence-based decisions. By understanding past trends and predicting future outcomes, organizations can mitigate risks, identify opportunities, and optimize their strategies across various functions such as marketing, operations, finance, and human resources. Business analytics helps streamline business operations and improve efficiency by identifying inefficiencies, bottlenecks, and areas for optimization. Through techniques such as process mining, organizations can gain visibility into their workflows, identify areas of improvement, and optimize resource allocation to maximize productivity and minimize costs. The purpose of this special session on Business Analytics is to bring together researchers, practitioners, decision-makers, and students around the world who are interested in applying analytical methods to different business domains to solve critical business problems. Participants of this special session would gain the necessary understanding of big data analytics, applications of data mining, and data management in various industries, as well as share their related experiences to advance this research field. Scope and Interests (not limited to) • Applications of AI and machine learning methods in business analytics • Network science and social network applications for business • Social media analytics • Statistics and econometrics in business analytics • Use of novel data science techniques in business analytics • Methods and methodologies for business analytics development and deployment • Organisational factors in business analytics • Responsible use of business analytics and AI • Ethical and social implications of business analytics and AI • Bias and explainability in analytics and AI • Application of analytics for sustainable business development • Analytical methods in Supply Chain Management (SCM) • Transportation and logistics optimizations • Risk management • Procurement analytics |
 | Dr. Judyta Kabus, Assistant Professor at the Czestochowa University of Technology, Department of Logistics, Faculty of Management. Doctor of Humanities and Doctor of Management and Quality Sciences. President of the Association of Women of the Częstochowa Region Poland | ICMBE24-SSN-17: Artificial Intelligence as a Tool to Support Social Innovation and Enterprise Development Please select this track name when you submit your paper in EasyChair Scope and Interests (not limited to) 1. AI as Support for Social Enterprises 2. Innovative Business Models 3. Community Development through Artificial Intelligence 4. Using Artificial Intelligence to Improve Enterprise Management Processes 5. AI for Sustainable Enterprise Development 6. The Potential of Artificial Intelligence to Solve Social Problems 7. Building Partnerships and Collaboration between Enterprises and Communities 8. Improving Business Processes for Enhanced Enterprise Effectiveness 9. Applications of AI in Social Innovation Projects 10. Artificial Intelligence vs. Social Values |
 | Dr. Eman Attia Assistant profesor Accounting and Finance Department College of Business and Administration, University of Business and Technology Jeddah Kingdom of Saudi Arabia (KSA) | ICMBE24-SSN-18: Current Trends in Accounting and Finance Please select this track name when you submit your paper in EasyChair Objectives and Motivation We are pleased to invite accounting and finance researchers, academics, and practitioners to International Organizing Committee of CANWEST: International Research Congress'24, which will be held at Casablanca, Morocco, on October 2024-https://canwestconference.org/. The event aims to provide a platform for the dissemination of cutting-edge research, innovative ideas, and novel approaches across all areas of accounting and finance. The conference will be held in a hybrid format, combining in-person and online sessions This conference aims to stimulate engaging discussions, foster collaboration, and deepen the understanding of critical and innovative issues surrounding accounting, auditing and finance issues in Casablanca, Morocco , the region, and the world at large. Scheduled to take place on October 20-23, 2024, CANWEST 2024 is poised to be a significant gathering of influential minds, driving the advancement of business and technology in the global landscape. Call for Papers • a setting for discussions on a range of accounting education issues, through full and emerging research papers; • an opportunity for researchers to develop research projects or discuss current work and research ideas; • an opportunity to showcase innovative teaching practices in Accounting and Finance; • opportunities for accounting educators to identify partners (individuals or institutions) for collaborative research; and • an opportunity to join our network of support. Conference Tracks: The CANWEST’2024 conference program encompasses a wide range of topics, including but not limited to: 1. Corporate Social responsibility 2. Digital Transformation and Emerging Technologies. 3. Sustainable Business Practices. 4. Corporate finance, and governance 5. Gender diversity and equality and sustainability 6. Quality of Financial reporting 7. Sustainable Accounting 8. Sustainability and Green Technologies 9. Artificial intelligence, blockchain, and Big data in Accountancy and auditing profession. 10. Capital structure 11. Finance and accounting standards 12. Financial econometrics and quantitative methods 13. Fintech, cryptocurrencies, and financial innovation 14. Investment and portfolio management 15. Insurance 16. Market microstructure 17. Mergers and acquisitions 18. Microfinance and economic development 19. Monetary policy and central banking 20. Risk management and derivatives 21. Sustainable finance and responsible investment |
| Dr. Samah A. Abbas Lecture- Management Information Systems Department Economics and Administration, King AbdulaAziz University Jeddah Kingdom of Saudi Arabia (KSA) | ICMBE24-SSN-19: Digital Transformation in Business: A Multidisciplinary Approach Please select this track name when you submit your paper in EasyChair Objectives and Motivation Amidst the swift evolution of digital technologies, businesses face various challenges and opportunities. These advancements offer the potential for significant growth, sustainability, and innovation across various sectors. Under the banner of "Digital Transformation in Business: A Multidisciplinary Approach," this session aims to delve into the comprehensive impact of digital transformation, highlighting its influence on diverse business areas including human resource management, ethical practices, sustainable development, and financial strategies. Integrating insights from Management Information Systems (MIS), digital marketing, and enterprise systems, among others, we are set to explore how technological advancements can catalyze economic growth while promoting ethical, sustainable, and socially responsible business practices. The emphasis will be on uncovering strategies that businesses can employ to not only achieve financial success but also contribute positively to society and the environment. From this standpoint, we extend an invitation to academic researchers, industry practitioners, and students. We encourage them to share their valuable findings, experiences, and perspectives on leveraging digital transformation. The goal is to foster a holistic and sustainable approach to business practices that align with the evolving technological landscape. Scope and Interests (not limited to) Management Information systems (CRM, ERP, SCM, DSS, KMS, BI) Management Human Resource Digital Marketing Operation Management Financial and Investment Strategies Economics Enterprise Resource Planning Organizational Studies & Organization Behavior Change Management Entrepreneurship Accounting Business & Sustainable Development Total Quality Management |
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 | Dr. Lucile Sabas Associate Professor of Economics at Andrews University Associate Dean of the College of Professions and Director of the Ph.D. in Business Administration USA | ICMBE24-SSN-20: Information and Communication Technology and the Global Economy Please select this track name when you submit your paper in EasyChair Objectives and Motivation Information and Communication Technology (ICT) has become a cornerstone of modern business operations, enabling organizations to streamline processes, enhance productivity, and unlock new opportunities for innovation and growth. Moreover, it has unleashed unlimited tools and opportunities for the financial sectors. In an increasingly interconnected and digitally driven global economy, understanding the role of ICT in driving business, the financial system and the global economy performance and success is essential for staying competitive and resilient in the face of rapid technological change. By exploring the latest trends and advancements in ICT, conference attendees will gain valuable insights into emerging opportunities and potential disruptors shaping the future of the business world. Furthermore, this session will give the attendees the opportunity to discuss and explore ways ICT, contribute to economic development and growth. The session will have various objectives, including (but not limited to): Exploring the transformative impact of ICT on the business world and its role in shaping the global economy. Examining the latest trends, innovations, and best practices in ICT adoption and integration within various industries and sectors. Discussing the challenges and opportunities presented by ICT advancements for businesses operating in today's interconnected and digitally driven marketplace. Exploring and analyzing the challenges and opportunities for the widespread adoption and effective implementation of ICT in developing and emerging countries |
 | Dr. Dina . A.M. Ghandour Assistant Professor- Accounting & Finance Faculty of Business Management, Majan University College (MUC) Muscat Sultanate of Oman (OM) | ICMBE24-SSN-21: Sustainable Finance, Environmental Accounting & Financial Technology (FinTech) Please select this track name when you submit your paper in EasyChair Objectives and Motivation In the realm of Sustainable Finance, Environmental Accounting, and Financial Technology (FinTech), there exists significant potential for aligning ethical financial practices with environmental conservation. Sustainable Finance facilitates investments that not only generate financial returns but also produce positive societal and environmental impacts. Environmental Accounting provides methodologies for incorporating environmental considerations into financial decision-making processes. Recently, FinTech utilizes technological advancements to optimize financial transactions and expand access to financial services. The aim of this Special Session is to bring together international researchers, industry experts, policymakers, young scholars, and students to convene and exchange insights on leveraging finance and technology for sustainable progress. Through collaborative discourse, the session aims to foster innovative strategies that integrate financial goals with environmental priorities. By facilitating dialogue and knowledge-sharing, the objective is to provide solutions that contribute to constructing a resilient, low-carbon economy while promoting societal well-being. Scope and Interests (not limited to) • Green Finance and Investment Strategies • Carbon Accounting and Climate Risk Management • Environmental, Social, and Governance (ESG) Reporting • Environmental Sustainability in Supply Chain Finance • Impact Investing and Socially Responsible Investing (SRI) • Blockchain Applications in Sustainable Finance • Financial Inclusion and Access through FinTech • Robo-Advisors for Sustainable Investment Portfolios • Regulatory Technology (RegTech) for Environmental Compliance • Ethical Issues in Sustainable Finance, Environmental Accounting, and FinTech • Circular Economy Strategies for Businesses and Investors. |
 | Prof . Taoufik Benkaraache University of Hassan II Casablanca Morocco | ICMBE24-SSN-22: Digital transformation of organizations and territories (Transformation numérique des organisations et des territoires) Please select this track name when you submit your paper in EasyChair Objectives and Motivation Nowaday, Decision-makers are faced with a set of transformations that force them to adapt and review their decision-making processes, both at the tactical and strategic levels. In particular, technological and digital innovation is present at all levels and offers new tools and processes that often make it possible to create value, optimize production cycles, increase the level of performance and competitiveness, … But also, it can be a source of new risks and challenges for organizations and territories that are not sufficiently prepared for it. The session "Digital transformations of organizations and territories" proposes to discuss and debate the integration of digital technology and its impact on the trajectories of companies, organizations and territories, where the transformation of management and governance methods, modes of work and collaboration, decision-making or even communication are challenged in the digital age. Organizations, whatever their nature, must converge their businesses and their governance systems with this new digital situation and put in place strategies that aim to create value for all stakeholders in the activities of the organization. The session aims to explore the different facets of management, governance and performance in the digital age. Scope and Interests : • Digital transformation and territorial governance • Territorial Intelligence • Digital transformation and management of organizations • Digital economy • Change Management • Organizations, territories and digital risks • Artificial intelligence, big data and value creation • Artificial intelligence and ethics • New collaborative practices in the digital age • Technological watch and economic intelligence • Digital transformation and business models • Digital transformation and new business functions • Technology, corporate culture, and organizational structure Scientific Committee: BENABDELOUAHD REDOUANE, Université Hassan II de Casablanca, Maroc BENAZZOU LOTFI, Ecole Nationale De Commerce et de Gestion de Kenitra, Maroc BENKARAACHE TAOUFIK, Université Hassan II de Casablanca, Maroc BELAFHAILI MOHAMED, Professeur-Chercheur à l’Université Hassan II de Casablanca, Maroc BELHAJ NAOUFEL, Université Hassan II de Casablanca, Maroc BELMAATI HICHAM, Institut National de l’Action Sociale de Tanger, Maroc BOUGANTOUCHE HASSAN, Université Hassan II de Casablanca, Maroc BOULFDOUR BRAHIM, FSJES Mohammedia, , Maroc D’Urssel Eric, Université de Namur, Belgique DAFIR AMINE, Faculté des Sciences Juridiques Economiques et Sociales Ain Sebaa Casablanca, Maroc ELMARHOUM ADIL, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc FAUCHERE Pierre, Université Blaise Pascal, Clermond – Ferrand, France. FETTAHI ITHRI, Faculté des Sciences Juridiques, Economiques et Sociales, Mohammedia, Maroc HAICHAR MOHAMED, Ecole Alhassania Des Travaux Publics de Casablanca, Maroc JOUILIL YOUNES, Université Hassan II de Casablanca, Maroc KLEINE Jean-Louis, Université de Poitiers, France. Mazouz Youssef , Institut National de l’Action Sociale de Tanger, Maroc SENE Mouhammadou, Université Assan Seck de Ziguinchor, Sénégal ZAARAOUI FAISAL, Université Hassan II de Casablanca, Maroc |
 | Pr EL FIGHA ABDENNASSAR University Hassan II Casablanca Morocco | ICMBE24-SSN-23: TERRITORIAL MANAGEMENT Please select this track name when you submit your paper in EasyChair Objectives and Motivation The territory is a dynamic,evolving and complex space that requires sound management to overcome the challenges of territorial management. Territorial management is a mode of management taking into consideration the impact of the various actions and strategies implemented on social cohesion,economic diversification strategies,environmental protection. It’s a process that aims to strengthen the resilience of territories. Territorial management ensures the cohesion of public actions, their feasibility and their effects on the development of a local authorities or region through several management tools. Territorial management aims to develop the notoriety of a territory and improve its competitiveness.In this context,local actors must adopt management tools aimed at strengthening the assets of their territories. This session will allow young researchers to communicate on their latest work in the form of poster or oral and allow an international scientific exchange on the technical and pedagogical point. Scope and Interests: Territorial management is a mode of public management that focuses on territorial development strategies and the effects of public actions on territories. The centers of interest are multidisciplinary and regroup several themes: - Territorial management - Internal Audit - Management control - Territorial regulation - Governance - Territorial governance - Strategic territorial management - New Public Management - Public Management - Territorial risks - Territorial administrative organization These research themes are not exhaustive. Any proposal related to territorial management is acceptable. Scientific Committee: Pr. AAMOUM Hanane, Université Hassan II de Casablanca Pr. FARTAKH Adil, Université Hassan II de Casablanca Pr. ABARAR Ibtissam, Université Hassan II de Casablanca Pr. AHSINA Khalifa, Université Ibnou Zohr d’Agadir Pr. FETTAL Amal, Université Hassan II de Casablanca Pr. GHANDARI Youssef, Université Hassan I de Settat Pr. AIT BABRAM Mohamed, Université Cadi Ayad de Marrakech Pr. GUERRAOUI Driss, Université Mohamed V de Rabat Pr. ALAOUI MDAGHRI Abdelouahad, Université Hassan II de Casablanca Pr. HAMADANI Latifa, Université Hassan II de Casablanca Pr. ALAMI NEGGADY Touria, Université Hassan II de Casablanca Pr. HASSAINATE Mohamed, Université Mohamed V de Rabat Pr. AMIFI Hamid, Université Hassan II de Casablanca Pr. HEFNAOUI Ahmed, Université Hassan II de Casablanca Pr. BARNIA Mohamed, Université Internationale de Casablanca Pr. IBN RISSOUL Abdelmajid, Université Hassan II de Casablanca Pr. BELAHCEN Lahcen, Université Hassan II de Casablanca Pr. JAWAB Fouad, Université Sidi Mohamed Ben Abdellah, Fès Pr. BELAFHAILI Mohammed, Université Hassan II de Casablanca Pr. JOUALI Jamila, Université Hassan II de Casablanca Pr. BELLIHI Hassan, Université Ibnou Zohr d’Agadir Pr. BENHRIMIDA Mohamed, Université Hassan II de Casablanca Pr. BENLAKOUIRI Abdelghani, Université Cadi Ayad de Marrakech Pr. KALASON Patrick, Laboratoire d’études et de recherches appliquées en sciences sociales, Londres, Angleterre, Royaume Uni. Pr. KAMAR Tarik, Université Hassan II de Casablanca Pr. BENLAKOUIRI Abderrahim, Université Hassan II de Casablanca Pr. KHELFAOUI Nejib, ISET de Jendouba, Tunisie Pr. BENSEDDIK Hafida, Université Hassan II de Casablanca Pr. KOMAT Abdellatif, Université Hassan II de Casablanca Pr. BENSGHIR Driss, Université Hassan I de Settat Pr. KOUBAA Salah, Université Hassan II de Casablanca Pr. BOUAMAMA Mohamed, ESCA de Casablanca Pr. LAAROUSSI Aziz, Université Hassan II de Casablanca Pr. BOUTTI Rachid, Université Ibnou Zohr d’Agadir Pr. LEVANT Yves, Université de Lille, France Pr. DAAMOUCH Mohammed, Université hassan II de Casablanca Pr. LOULID Adil, Université Hassan II de Casablanca Pr. DHIBA Youssef, Université Hassan II de Casablanca Pr. MANSOURI Khalifa, Université Hassan II de Casablanca Pr. DIBI Abdessamad, Université Hassan II de Casablanca Pr. MESK Hicham, Université Hassan II de Casablanca Pr. EDDAOUIBI Bouchra, Université Hassan II de Casablanca Pr. MIALED Karima, Université Hassan II de Casablanca Pr. ELBORJI Najoua, Université Hassan II de Casablanca Pr. MOKHTARI Bouchaib, Université Hassan I de Settat Pr. ELFIGHA Abdennassar, Université Hassan II de Casablanca Pr. MOUTMIHI Mohamed, Université Hassan II de Casablanca Pr. ELGHAZALI Mbarka, Université Hassan II de Casablanca Pr. RIGAR Sidi Mohamed, Université Cadi Ayad de Marrakech Pr. ELMEZOUARI Said, Université Hassan I de Settat Pr. SAIKOUK Tarik, Excélia business school, France Pr. ESSKALLI Khalid, Université hassan II de Casablanca Pr. YOUSSEF Said, Université Hassan II de Casablanca |
 | Pr EL FIGHA ABDENNASSAR Teacher-researcher at Hassan II University (Casablanca/Morocco) Research laboratory: REIS (Economic Regulation and Strategic Intelligence) Morocco | ICMBE24-SSN-24: THE NEW CHALLENGES OF TERRITORIAL MARKETING FACED WITH THE SUSTAINABLE ATTRACTIVENESS OF TERRITORIES Please select this track name when you submit your paper in EasyChair Objectives and Motivation The workshop aims to highlight contemporary issues relating to territorial marketing. If for many years marketing literature has highlighted the contribution of place marketing to both economic and residential attractiveness, it is undeniable that, in the current context, public managers have every interest in directing the marketing of territories towards sustainable attractiveness, anchoring and even territorial development. In addition to this evolution, the workshop also seeks to highlight recent research that addresses the different developments in place marketing. The latter is increasingly part of a Bottum up approach and no longer top down. It is also the result of co-creation in which several stakeholders participate, making territorial marketing a collective project. This is inclusive marketing both in its strategic and operational aspects. Taking into account the interests of territorial stakeholders means that this marketing is driven by territorial development objectives. This workshop focuses on contributions from researchers, public managers as well as evaluators of the practices of territorial managers. Scope and Interests: Any theoretical and/or empirical contribution allowing food for thought in connection with the theme of the conference or dealing more broadly with territorial marketing and attractiveness in its sustainable dimension, the role of public managers in the establishment of a marketing approach with the objective of anchoring and territorial development, co-creation in territorial marketing is welcome. • Territorial marketing and attractiveness of the territory; • Territorial marketing and sustainable attractiveness of territories; • Territorial marketing and territorial development; • New strategies and practices in territorial marketing; • Territorial marketing and territorial anchoring of businesses; • The new challenges of territorial marketing; • Strategic territorial marketing; - Operational territorial marketing; - Relational territorial marketing; - Tourism marketing; - Territorial branding. These research themes are not exhaustive. Any proposal related to territorial marketing is acceptable. Scientific Committee: Pr. BELAFHAILI Mohamed, Université Hassan II de Casablanca Pr. AHRIZ Souad, Université Hassan II de Casablanca Pr. SOULAMI Maha, Université Hassan II de Casablanca Pr. AOULA ES-SADIA, Université Hassan II de Casablanca Pr. ERRASSAFI Mohamed, Université Hassan I Settat Pr. BENMOUSSA Nezha, Université Hassa II Pr. DKHISSI Othmane, Université Hassan II de Casablanca Pr. BENKEARACH Taoufik, Université Hassan II Casablanca Pr. ZOUHRI Aziz, Université Hassan I Settat Pr. AZOUAOUI Hassan, Université Ibn Tofail Kénitra Pr. ELFIGHA Nacer, Université Hassan II de Casablanca Pr. AMIFI Hamid, Université Hassan II de Casablanca Pr. NAJOUA Awatif, Université Internationale de Casablanca Pr. MANSOURI Khalifa, Université Hassan II de Casablanca Pr. ELOUAFI Meryem, Université Hassan II de Casablanca |
 | Prof. (Dr.) SOULAMI Maha ENSET- Mohammedia Hassan II University Morocco | ICMBE24-SSN-25: Employer Brand: strategies and practices to attract and retain talent Please select this track name when you submit your paper in EasyChair Objectives and Motivation Building a strong employer brand is one of the top priorities for organizations to attract and retain best talents. The focus of this session delves into the significance of diverse Employer Branding strategies and practices in addressing concerns related to adapting to new organizational changes stemming from technological advancements and the organization's social responsibilities.The objective is to develop a comprehensive understanding of the strategies and practices directed towards attracting, retaining both current and potential talents, while also playing a pivotal role in addressing organizational challenges. Scope and Interests (not limited to) Submissions for this special session should focus, but are not limited on, the following or related topics: - Employer Brand and Image management - Employer Brand and Organizational attractiveness - Employer Branding and Talent acquisition - Employer Branding and Talent retention - Employer Branding and Employee engagement - Corporate social responsibility (CSR) and Employer Branding - Employer Branding, certifications and labels - Employer Brand and Organization Reputation - HR (human resource) Marketing and employer Brand - Artificial intelligence and Employer Branding - Employer Branding on social media - Employer Branding and firm performance Scientific committee - Pr. M. BELAFHAILI, ENSET, Mohammedia, Hassan II University, Morocco - Pr. A. CHALFAOUAT, ENSET, Mohammedia, Hassan II University, Morocco - Pr. M. EL OUAFI, ENSET, Mohammedia, Hassan II University, Morocco - Pr. M. SOULAMI, ENSET, Mohammedia, Hassan II University, Morocco - Pr T. BENKARAACHE, University Hassan II, Casablanca - Pr A. ELMARHOUME, University Mohamed V, Rabat - Pr L. BENAZZOU, ENCG, Université IBN TOUFAIL, Kénitra |
 | Dr. Abdul Rashid Abdullah Assistant Professor-Dean, School of Entrepreneurship Universiti Keusahawanan Koperasi (University of Cooperative Entreprenuership Malaysia) Malaysia | ICMBE24-SSN-26:Cooperative Movement and Business Sustainability Please select this track name when you submit your paper in EasyChair Objectives and Motivation The notion of sustainable development has become commonplace among public corporations globally as they seek to address the multifaceted concerns of stakeholders regarding various environmental and social issues. In contrast, cooperatives seem to garner less focus on sustainability matters, possibly due to their distinct operational contexts. Nevertheless, there is an increasing societal scrutiny of cooperative strategies, coupled with calls to safeguard their viability and persistence as a crucial driver of economic progress. Many cooperatives aim to achieve sustainable development across economic, organizational, social, and environmental dimensions. In today's competitive market landscape, achieving sustainability often involves the adoption of business sustainability models, which elucidate the rationale behind cooperative value creation and its potential impact. This Special session aims to brings together efficient international academic scientists, young researchers, and students making the congress a perfect platform to share experience, gain and evaluate emerging technologies in ICT research across the globe. Scope and Areas of Interest (inclusive of, but not restricted to): 1. The role of cooperatives in enhancing economic prosperity and societal welfare. 2. The evolution of cooperative movements in developing nations. • Exemplary models of success among leading cooperatives. 3. The engagement of the younger generation in cooperative endeavours. 4. Leadership dynamics within cooperatives and associated challenges. 5. Gender-oriented and family-cantered cooperative initiatives and their associated obstacles. 6. Principles and practices of cooperative governance. 7. Strategies employed by cooperatives to ensure sustainability and resilience in response to economic adversities. |
 | Prof. Nadia Maher Professor of Business Administration and Marketing at Jeddah international College Saudia Arabia | ICMBE24-SSN-27: Modern management in light of artificial intelligence between reality and hopes Please select this track name when you submit your paper in EasyChair Objectives and Motivation Introduction: Today, the world is witnessing a massive technological revolution led by artificial intelligence, which casts a shadow over various fields, including the field of management. It has become clear that artificial intelligence has the ability to bring about a qualitative shift in modern management methods, which raises questions about the nature of these transformations, their benefits, and the challenges they face. Reality: The impact of artificial intelligence on modern management is evident in multiple areas, including: 1- Automation of tasks: Artificial intelligence can automate many routine administrative tasks, such as analyzing data, preparing reports, and responding to customer inquiries, which allows managers to focus on the most important and creative tasks 2- Improving efficiency Decision making: Artificial intelligence can analyze huge amounts of data from a variety of sources, which helps managers make more accurate and effective decisions. 3- Enhancing creativity and innovation: Artificial intelligence can help managers create new ideas and develop new products and services by analyzing market trends and customer trends. 4- Customizing the customer experience: Artificial intelligence can analyze customer behaviors and preferences to provide a unique customer experience. What is hoped: It is expected that artificial intelligence will play a greater role in modern administration in the future, which may lead to: 1- Smarter management. The administration will become smarter thanks to the ability of artificial intelligence to analyze data and make decisions independently. 2- A more efficient workforce: The workforce will become more efficient with the automation of routine tasks and freeing employees to focus on value-added tasks. 3- More resilient organizations: Organizations will become more flexible and able to adapt to rapid changes in the market thanks to the ability of artificial intelligence to analyze data and predict trends. Conclusion: Artificial intelligence offers tremendous opportunities to improve modern management and increase its efficiency and effectiveness. However, it is important to deal with the challenges faced by this technology with awareness and caution to ensure that it is used responsibly and ethically. Scope and Interests - Artificial intelligence – supportive or negative ? - artificial intelligence... Challenges - Artificial intelligence and employment problems resulting from its application - Artificial intelligence and employee problems when applied - Artificial intelligence between private and government universities |
 | Dr. Anandi Banerjee Assistant Professor of Finance Queens University of Charlotte Charlotte, NC USA | ICMBE24-SSN-28: Advancing the Frontiers of Corporate Finance Please select this track name when you submit your paper in EasyChair Objectives and Motivation Research on corporate finance occupies a central position within the discipline of finance, serving as a cornerstone for assessing the financial health of individual firms and, consequently, the robustness of the global economic system. This field delves into the decision-making processes undertaken by firms, encompassing strategies for capital acquisition, resource allocation, and stakeholder engagement. The CANWEST International Research Congress is pleased to invite submissions of original and insightful research papers for its upcoming conference to be held in Casablanca, Morocco, on 20-23 October 2024. This conference will be a premier forum for leading academics and researchers to showcase their latest findings and engage in stimulating discussions on critical issues shaping the ever-evolving landscape of corporate finance. We encourage submissions from all areas of corporate finance, including theoretical, empirical, and policy-oriented studies. Potential Topics Include (but are not limited to): • Capital structure and financing decisions • Dividend policy • Mergers and acquisitions • Corporate governance and executive compensation • Financial distress and bankruptcy • The impact of technological advancements on corporate finance • Sustainable finance • Working capital management • Financial risk management • Behavioral finance |
 | Prof. Daniel Acheampong Florida Gulf Coast University USA | ICMBE24-SSN-29: Accounting, Finance, and Economic Environmental Sustainability in the Age of Technological Transformation Please select this track name when you submit your paper in EasyChair Objectives and Motivation Our goal is to dissect and discuss the role of AI and technology in enhancing sustainable practices within finance and accounting. The session will serve as a confluence for sharing pioneering research, practical solutions, and forward-thinking strategies. Session Format: • Virtual Online Presentation: To facilitate global participation. • Panel Discussion: Featuring distinguished experts across relevant domains. • Interactive Segments: To foster dialogue between attendees and thought leaders. Expected Outcomes: • Deeper insights into the integration of AI with sustainable financial and accounting practices. • Increased collaboration among academics, industry professionals, and policymakers. • A special issue publication in collaboration with journals such as Springer Nature and CRC Press T&F Proceedings intended for SCOPUS indexation. This session promises to be a pivotal platform for presenting innovative research and forging actionable strategies in the realms of accounting, finance, economics, and sustainability, all through the lens of technology. |
 | Dr. Najib Farhan Assistant Professor- Accounting Department College of Business Studies, Arab Open University Riyadh Kingdom of Saudi Arabia (KSA) | ICMBE24-SSN-30: Business, accounting and sustainability reporting Please select this track name when you submit your paper in EasyChair Objectives and Motivation Business, accounting, and sustainability reporting are vital components for modern enterprises aiming to achieve long-term success and ethical responsibility. Effective business practices ensure operational efficiency, strategic growth, and competitive advantage in a dynamic market. Accounting provides the foundational framework for financial transparency, enabling accurate tracking of financial performance, compliance with regulations, and informed decision-making. Sustainability reporting, meanwhile, highlights a company's commitment to environmental, social, and governance (ESG) criteria, fostering trust among stakeholders and demonstrating corporate responsibility. Integrating these elements not only enhances financial performance but also promotes a sustainable business model that addresses the broader impacts on society and the environment, ultimately contributing to a resilient and responsible corporate image. This Special session aims to brings together efficient international academic scientists, young researchers, and students making the congress a perfect platform to share experience, gain and evaluate emerging issues in Business, accounting and sustainability reporting research across the globe. Scope and Interests (not limited to) • Sustainable Business Models • Green Marketing and Consumer Behavior • The Role of Leadership in Driving Business Sustainability • Sustainability and Innovation • Economic Impacts of Sustainable Practices • Effectiveness of ESG Reporting Frameworks • Technological Innovations in ESG Reporting • Climate and Environmental Disclosures • Investor Perspectives on ESG Disclosures • ESG Disclosures and Corporate Performance • Longitudinal Studies on ESG Reporting Evolution • Financial Implications of Sustainable Business Practices • Corporate Social Responsibility |