Special Sessions
| Photo | Name | Special Session Name and Topics |
|---|---|---|
| Photo | Name | Special Session Name and Topics |
 | Prof. Dr. Vitalina Babenko Professor (Full) of International E-commerce and Hotel&Restaurant Business Department, V. N. Karazin Kharkiv National University, Ukraine | ICMBE23-SSN-1: Economics and Applied Scientific Research Topics: 1. Problems of Management and Economics; 2. Modeling of Economic Processes; 3.Internet Technologies in International Business; 4.Automation of Management Processes in the Socio-economic Systems; 5.Theoretical and Applied Research in Economics 6.4.0;Dynamic Optimization Models; 7.Computer Technology in the Socio-economic systems; 8.Information Security Systems; 9.Information Systems in the Economy; 10.Intellectual Information Systems; 11.Data Mining; 12.Business Process, 13.E-Commerce, 14.FinTech and others |
 | Prof. Piotr Masloch Management and Command Faculty War Studies University Warsaw, Poland | ICMBE23-SSN-2: The contemporary trends in management as a results of the new globalization of the 21st century Topics: • New globalization. • Change management. • Industry 4.0.and management. • Global economic crisis and its management. • Global society of the 21st century and directions of management development. • The directions of development of modern management. • The artificial intelligence in management. • Remote work and remote business management. • Human resources management in new globalization. |
| Prof. Samah Anwar Abbas Lecture in Management Information System King Abdelaziz University, Saudi Arabia | ICMBE23-SSN-3: The Impact of Technological Development on the Efficiency of Public and Private Sectors Topics: 1. Change Management 2. Knowledge Management 3. Design Support System 4. Interpronuer and innovations 5. Governance and management 6. Sustainable development 7. Education and Continuing Education 8. Society and well-being at work 9. Advanced regionalization 10. Big Data, Blockchain, Artificial Intelligent, and Cybersecurity 11. E-commerce, Blitzscaling and Lean startup 12. Supply chain management 13. Audit and Management Control 14. Digital Marketing, Inbound Marketing, and Storytelling |
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 | Prof. Saeed Al-Khalidi Professor and faculty member in the Department of Management Information Systems (MIS), College of Business, King Khalid University (KKU), Kingdom of Saudi Arabia (KSA) | ICMBE23-SSN-4: Business Intelligence in advancing e-Commerce in Developing Countries Topics: 1.Business intelligence and data storage practice of e-commerce 2.Business intelligence solutions in e-commerce 3.The relationship of business intelligence with e-commerce 4. Business intelligence and its role in easier shopping. 5. Business intelligence development of e-commerce systems. 6. Business intelligence and customer service improvements 7. Customer understanding and brand engagement 8. Business intelligence and online store design 9. Data collection and behavior tracking in e-commerce 10. Predictive analytics for e-commerce 11. Business intelligence, supply chain and automated warehouse management 12. Innovation and e-commerce 13. The impact of effective business intelligence in improving the performance of online business 14. Business intelligence and predictions about the goods that the customers may need in their next purchases. 15. Improve the performance of e-commerce advertising campaigns 16. Confidence and satisfaction towards e-commerce 17. VR and AR technologies, voice and visual search , and Chat in e-commerce 18. Data analysis and its role in e-commerce 19. business intelligence applications and its relationship to e-commerce in the future |
 | Prof. Iryna Koshkalda Doctor of Sciences (Economic), Professor Head of the Department of Land Management and Cadastre State Biotechnological University , Ukraine | ICMBE23-SSN-5: Economic growth and business management for a sustainable future Topics: 1. Strategy and tactics of business transformations in the new global reality conditions 2. Digitalization and project management in business 3. Barrier-free tourism and revitalization of tourism potential 4. Economic systems and their varieties in the modern dimension 5. Marketing in conditions of digitalization and industrialization 6. Accounting and auditing in the conditions of economy digitization and economic security strengthening 7. Financial and credit support for renewal and development of business entities 8. Business administration and institutionalism as regulation components of the economic entities development 9. Management of business entities resource potential 10. Psychological and behavioral features in business process management 11. Urbanization and development of Smart City in the national security context 12. Social development as a component of economic growth 13. Inclusive development in the conditions of global challenges of modern realities 14. Rational use of natural resources and their protection to ensure a sustainable future 15. Innovative Education Programs, Courses and Trainings |
 | Prof. Yoshiyuki Yabuuchi Professor of Management Science, Facluty of Economics, Shimonoseki City Univercity, 2-1-1 Daigaku-cho, Shimonoseki, Yamaguchi 751-8510 Japan | ICMBE23-SSN-6: Advanced modelling in Management Engineering and Operations Research Topics: - Big data and data science - Business process management - Clustering and data analysis - Decision support systems - Fuzzy systems and rough sets - Fuzzy optimization and decision making - Human science for intelligent systems - Intelligent information systems - Knowledge-based systems - Knowledge discovery and data mining - Machine learning and deep learning - Management science - Manufacturing systems - Neural networks - Production management - Signal and image processing - Smart manufacturing and IoT - Soft computing |
 | Prof.Yukio Kodono Professor, Faculty of Business Administration, Kindai University. 3-4-1 Kowakae, Higashiosaka，Osaka 577-8502 Japan. | ICMBE23-SSN-7: Advanced modelling in Management Engineering and Operations Research Topics: - Big data and data science - Business process management - Clustering and data analysis - Decision support systems - Fuzzy systems and rough sets - Fuzzy optimization and decision making - Human science for intelligent systems - Intelligent information systems - Knowledge-based systems - Knowledge discovery and data mining - Machine learning and deep learning - Management science - Manufacturing systems - Neural networks - Production management - Signal and image processing - Smart manufacturing and IoT - Soft computing |
 | Prof Dr. Nor Balkish Zakaria Corporate Governance & Risk Management Expert Accounting Research Institute, University Teknologi MARA, Malaysia | ICMBE23-SSN-8: Sound policy and governance in attaining SDG for the resilience of business and humanity Topics: - Financial Criminology - Sustainable Development Goals - Forensic Accounting - Accounting and Auditing - Audit and Investigation of Financial Crimes - Computer Forensic and Cyber Crimes - Corporate Risks and Corporate Governance - Criminal Justice Issues - Strategic Management - Ethics - IT-Related Fraud and IT Issues - Money Laundering and Terrorism - Financial Industry Issues - Occupational Crime and Prevention - Organised Trans-National Crimes - Fraud within Government Linked Companies - Governance |
 | Dr. ANAFLOUSS Nadia The research laboratory in Economics, Management, Finance, and Strategies of Organizations (LAREMSO), Faculty of Economics of Mohammedia, University Hassan II- Casablanca, Morocco | ICMBE23-SSN-9: Digital entrepreneurship Topics: - The economic, fiscal and social aspects of digital entrepreneurship; - The ecosystems of digital entrepreneurship; - Digital entrepreneurship, finance, banks and financial markets; - Digital entrepreneurship and economic and financial inclusion; - Digital entrepreneurship and recent graduates; - Digital entrepreneurship and e-services; - Digital transformation of SMEs and performance; - Digital entrepreneurship and corporate governance; - Innovation and management; - Digitalization and sustainable development; - Digital sustainability; - ICT and human resource management; - Digital sustainability; - Digital recruitment strategies; - Digitalization and CSR; - New careers and business models in the digital era; - The digital economy and self-employment; - Digital entrepreneurship in relation to national policies; - Self-employment and digital entrepreneurship; - Professional integration and digital entrepreneurship |
 | Prof. Eng. Anna Brzozowska University Professor , Department of Logistics, Faculty of Management , Czestochowa, Poland | ICMBE23-SSN-10: Management Paradigm in a Globalizing World Topics: 1- new technologies in business management, 2- new trends, methods and techniques of management 3- problems of managing the development of small and medium-sized enterprises 4- the impact of the national and international environment on the implementation of new management concepts 5- project management 6- human resources management 7- cultural conditions and managerial competencies in the development of the organization 8- sustainable development 9- IT systems supporting management 10- smart organization |
 | Prof. Mimoun Benali National School of Business and Management Sidi Mohamed Ben Abdellah University of Fez, Morocco | ICMBE23-SSN-11: Finance, technology, and sustainability Topics: 1. Sustainable and responsible finance: issues and perspectives 2. ESG and extra-financial reporting 3. Green and ecological finance 4. Energy efficiency financing 5. Integrating climate change into financial decisions (investment, and financing) 6. Digital transformation of financial services 7. Blockchain, fintech and crowdfunding 8. Finance and sharing economy: foundations, challenges, and opportunities 9. Crowdfunding, entrepreneurship and financial inclusion 10. Fintech: Challenges, risks, opportunities, and Governance 11. Fintech, sustainability and financial inclusion 12. Finance and artificial intelligence 13. Regulation of cryptocurrencies and digital transactions 14. Regulation of market activity versus ethical and moral education of actors 15. Islamic finance and sustainability issues 16. Fair finance and solidarity finance 17. Tax ethics, financial governance and sustainability. |
 | Dr. Mohammed Al-Mekhlafi Accounting Department University of Business and Technology, Kingdom of Saudi Arabia, Jeddah, Saudi Arabia | ICMBE23-SSN-12: The future of accounting and auditing in the age of digital informatics Topics: 1. The implications of digital transformation on the methodology for applying and developing accounting and auditing standards. 2. The implications of digital transformation on combating corruption and financial fraud. 3. Implications of digital transformation on cost accounting and managerial accounting applications. 4. The impact of digital transformation on the development of tax systems. 5. Using blockchain and cloud computing technologies to improve the quality of financial reports. 6. Limitations of internal and external audit quality in the digital transformation environment. 7. The impact of digital transformation on accounting and auditing and achieving sustainable development. 8. The implications of digital transformation on measuring and evaluating government and public sector performance. 9. Obstacles to digital transformation in the accounting and auditing professions. |
 | Prof. Spartak Keremidchiev Economic Thought journal Economic Research Institute at Bulgarian Academy of Sciences, Bulgaria | ICMBE23-SSN-13: Corporate Governance for the 21 st Century Company Topics: 1. Purposeful corporation 2. New ideas and developments of the theories of corporate governance 3. New roles of the company board 4. Soft vs hard regulation of companies 5. Corporate social responsibility and global supply chain 6. Corporate social responsibility certification 7. CSR vs ESC initiatives 8. Corporate sustainability reporting 9. Corporate governance of start start-ups 10. Corporate governance of banks 11. Corporate governance of SOEs 12. Corporate governance of family enterprises 13. Corporate governance of employees-owned company 14. Employee financial participation in high tech companies 15. Corporate governance in the light of the Fourth Industrial Revolution 16. Further development of corporate governance guidelines 17. Corporate governance and financial performance 18. Convergence or divergence of corporate governance models |
 | Dr. Kausar Yasmeen Department of economics and Finance , University of Nizwa, Oman | ICMBE23-SSN-14: New Frontiers in Economics: Advances in Micro, Macro, Islamic, Consumer Behavior, and Beyond Topics: 1. Macroeconomics: This branch of economics studies the performance and behavior of the entire economy, including economic growth, inflation, unemployment, and monetary and fiscal policies. 2. International economics: This branch of economics studies the interactions between different countries; economies, including trade, finance, and exchange rates. 3. Development economics: This branch of economics studies the economic development of countries and regions, including poverty, inequality, and sustainable development. 4. Behavioral economics: This branch of economics studies how individuals make economic decisions and how these decisions may deviate from the rational model. 5. Public economics: This branch of economics studies the role of government in the economy, including taxation, public goods, and social welfare policies. 6. Environmental economics: This branch of economics studies the relationship between the economy and the environment, including climate change, pollution, and natural resource management. 7. Health economics: This branch of economics studies the relationship between health and the economy, including healthcare delivery, healthcare financing, and healthcare policies. 8. Education economics: This branch of economics studies the relationship between education and the economy, including the impact of education on labor market outcomes, human capital development, and economic growth. 9. Industrial organization: This branch of economics studies the structure and behavior of industries and markets, including market power, competition, and regulation 10. We welcome research papers, case studies, review papers, white papers etc that address cutting-edge research and emerging trends in these fields. |
 | Pr Khanfar Fatima Ezzahra | ICMBE23-SSN-15: TERRITORIAL MARKETING” Objectives and Motivation: Territorial marketing is closely linked to the concepts of attractiveness and competitiveness of territories. Indeed, in a context punctuated by the increasing mobility of capital, tourists, human resources, ... territorial marketing aims to influence the location choices of these actors by strengthening the attractiveness of the territory in question. It is therefore a finalized marketing insofar as it aims to promote the territory and strengthen its attractiveness while contributing to territorial development. Such objectives cannot be achieved effectively without inclusive territorial marketing that puts all stakeholders, both public and private, at the center of its concerns. In addition, the effectiveness of this place marketing is conditioned by taking into account the operational but also strategic aspect of this marketing without reducing it to territorial branding and communication. Indeed, territorial marketing is punctuated by profound changes that have affected its objectives and its different practices. Consequently, this “marketing place” wants to be further developed insofar as it moves away from operational marketing to also encompass the strategic aspect for territories that seek to distinguish themselves while strengthening their attractiveness. The objective of this workshop is to highlight studies on territorial marketing and reflecting the conceptual, methodological and epistemological richness linked to this line of research. Scope and Interests: The richness and cross-cutting nature of territorial marketing pushes us to take into account several related themes. It's about: • Strategic territorial marketing; • Operational territorial marketing; • Relational territorial marketing; • Territorial marketing and the attractiveness of territories; • Territorial marketing and territorial development; • Tourism marketing; • territorial branding. These research themes are not exhaustive. Any proposal related to territorial marketing is acceptable. Scientific Committee: Pr. BELAFHAILI Mohamed, Université Hassan II de Casablanca Pr. SOULAMI Maha, Université Hassan II de Casablanca Pr. AOULA ES-SADIA, Université Hassan II de Casablanca Pr. ZOUHRI Aziz, Université Hassan I Settat Pr. AZOUAOUI Hassan, Université Ibn Tofail Kénitra Pr. ELFIGHA Nacer, Université Hassan II de Casablanca Pr. AMIFI Hamid, Université Hassan II de Casablanca Pr. NAJOUA Awatif, Université Internationale de Casablanca Pr. MANSOURI Khalifa, Université Hassan II de Casablanca Pr. ELOUAFI Meryem, Université Hassan II de Casablanca Pr. ERRASSAFI Mohamed, Université Hassan I Settat Pr. DKHISSI Othmane, Université Hassan II de Casablanca Pr. BENKEARACH Taoufik, Université Hassan II Casablanca Pr. AHRIZ Souad, Université Hassan II de Casablanca Pr. BENMOUSSA Nezha, Université Hassan II de Casablanca |
 | Taoufik Benkaraache | ICMBE23-SSN-16: Digital transformation of organizations and territories (Transformation numérique des organisations et des territoires) Objectives and Motivation : Nowaday, Decision-makers are faced with a set of transformations that force them to adapt and review their decision-making processes, both at the tactical and strategic levels. In particular, technological and digital innovation is present at all levels and offers new tools and processes that often make it possible to create value, optimize production cycles, increase the level of performance and competitiveness, … But also, it can be a source of new risks and challenges for organizations and territories that are not sufficiently prepared for it. The session "Digital transformations of organizations and territories" proposes to discuss and debate the integration of digital technology and its impact on the trajectories of companies, organizations and territories, where the transformation of management and governance methods, modes of work and collaboration, decision-making or even communication are challenged in the digital age. Organizations, whatever their nature, must converge their businesses and their governance systems with this new digital situation and put in place strategies that aim to create value for all stakeholders in the activities of the organization. The session aims to explore the different facets of management, governance and performance in the digital age. Scope and Interests : • Digital transformation and territorial governance • Territorial Intelligence • Digital transformation and management of organizations • Digital economy • Change Management • Organizations, territories and digital risks • Artificial intelligence, big data and value creation • Artificial intelligence and ethics • New collaborative practices in the digital age • Technological watch and economic intelligence • Digital transformation and business models • Digital transformation and new business functions • Technology, corporate culture, and organizational structure Scientific Committee: • ADIL ELMARHOUM, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc • BELMAATI HICHAM, Institut National de l’Action Sociale de Tanger, Maroc • Eric, D’Urssel, Université de Namur, Belgique • AMINE DAFIR, Faculté des Sciences Juridiques Economiques et Sociales Ain Sebaa Casablanca, Maroc • SENE Mouhammadou, Université Assan Seck de Ziguinchor, Sénégal • BRAHIM BOULFDOUR, Faculté des Sciences Juridiques Economiques et Sociales Ain Sebaa Casablanca, Maroc • FAUCHERE Pierre, Université Blaise Pascal, Clermond – Ferrand, France. • HASSAN BOUGANTOUCHE, Université Hassan II de Casablanca, Maroc • FETTAHI ITHRI, Faculté des Sciences Juridiques, Economiques et Sociales, Mohammedia, Maroc • LOTFI BENAZZOU, Ecole Nationale De Commerce et de Gestion de Kenitra, Maroc • KLEINE Jean-Louis, Université de Poitiers, France. • Kamal HAJJI, Institut ISHEED, Rabat, Maroc. • MOHAMED BELAFHAILI, Professeur-Chercheur à l’Université Hassan II de Casablanca, Maroc • MOHAMED HAICHAR, Ecole Alhassania Des Travaux Publics de Casablanca, Maroc • REDOUANE BENABDELOUAHD, Université Hassan II de Casablanca, Maroc • TAOUFIK BENKARAACHE, Université Hassan II de Casablanca, Maroc • MAMA HAMIMIDA, Université Hassan II de Casablanca, Maroc • FAISAL ZAARAOUI , Université Hassan II de Casablanca, Maroc • NOUREDDINE ALIJ, Professeur-Chercheur à l’Université Hassan II de Casablanca, Maroc |
 | Pr Mohamed Belafhaili PhD in Management Science laboratory of Economic regulation and strategic intelligence - Faculty of Economic and Social Juridical Sciences Mohammedia. Hassan II University of Casablanca. Morocco | ICMBE23-SSN-17: Corporate citizenship: issues, tools and perspectives Objectives and Motivation Nowadays, business leaders’ responsibility is not limited to the profit maximization anymore. The attitude toward natural, human and social environment must be taken into consideration. The company reputation related to these fields has become a competition asset. The emphasis on this attitude is even more important with the emergence of a new generation of customers, the ones who do not hesitate to express their opposition to some companies’ commercial practices. In fact, the new international economic environment characterized by deep changes, particularly, economic and financial globalization as well as the important regulatory and technological modifications that are taking place nowadays tend to give the priority to other strategic orientations relating to the prospects of sustainable development, and clarifying the societal commitment in managerial practices. The main goal of any company is to ensure its sustainability to the benefit of its customers, its shareholders and its collaborators. A company can become a committed social actor and not simply content itself with being an economic agent generating wealth. It can also get involved and adhere to better positioning itself with regard to the sustainable development which requires the production and sale within the best economic conditions while keeping a good image, namely, its ethical behavior, and by guaranteeing that its products are socially humanly and ecologically correct. Scope and Interests The corporate citizen is an enterprise that belongs to a city and plays its full role in it. It is con-sidered a civic person with rights and duties. The company is therefore a citizen insofar as it integrates the collective dimension of its environment into its economic choices. In fact, many people find in the social actions of the private enterprise "philanthropy", "mar-keting" or "advertising" actions. While those who advocate for a social role of the company can not conceive the private company released from this role and guided by profit alone with-out any concern for its environment. Thus studying this concept seems to be appropriate for both the scientific and managerial community. Several axes will be dealt with via this theme: • Business Ethics • Company’s social responsibility • Corporate citizenship and financial performance • Socially responsible consumer • Development durable • Economic intelligence • Relationship Marketing • Green marketing • Renewable Energies • Information system and data analysis • Analysis perceptuelle Scientific Committee: 1. Pr Mohamed BELAFHAILI, University Hassan II ,Casablanca 2. Pr Adil ELMARHOUM, University Mohamed V, Rabat 3. Pr Said HINTI, University Mohamed V, Rabat 4. Pr Abdellatif CHAKOR, University Mohamed V, Rabat 5. Pr Taoufik BENKARAACH, University Hassan II ,Casablanca 6. Pr Hicham BELMAATI, The national institute of social action, Tangier 7. Pr Khalifa MANSOURI, University Hassan II, Casablanca 8. Pr Mohammed QBADOU, University Hassan II, Casablanca 9. Pr Rim BENABDESSALAM, University Mohamed V, Rabat 10. Pr Ahmed REBBANI, University Hassan II, Casablanca 11. Pr Faisal ZAARAOUI, University Hassan II, Casablanca 12. Pr Achraf NAFZAOUI, University Ibno Tofail, Kénitra 13. Pr Rachid CHAKIB, Director of the Research Center of the Higher Institute of Applied Engineering, Rabat 14. Pr Mohamed KISSI, University Hassan II, Casablanca |
 | Es-Saadia Aoula | ICMBE23-SSN-18: Employability Corporate Social Responsibility and Sustainable Management Objectives and Motivation : Employability is a global issue. It questions not only the adequacy of training and employment of young graduates in the face of the resurgence of unemployment in the ranks of university graduates. But also, in the face of current constraints due to various changes in all areas, it must be a sustainable and responsible employability that aims to secure career paths and improve competitiveness in the knowledge economy. The ambition of sustainability challenges the CSR through its different dimensions with regard to the stakeholders, including the employees and the community. Indeed, the social responsibility of organizations plays a crucial role in the face of societal expectations linked to the prevention of unemployment and the strengthening of territorial attractiveness. In addition, ethical management seeks to establish a social climate of well-being at work based on communication, leadership, attractiveness and retention of talent, management of proximity, inclusion and diversity in order to support employees in increasing their skills in the face of work transformations and economic uncertainty. Similarly, the issue of employability is currently linked to the question of "soft skills". Indeed, in addition to "hard skills" or "technical skills", companies are increasingly looking for profiles with highly developed behavioral and personal skills to facilitate their professional integration. Thus, this session is intended as a space for scientific exchange to share recent work in this field, in the form of posters or oral communication, Scope and Interests The concepts of employability, management and CSR are not limited to the academic field but also extend to research on good organizational practices. The axes are multidisciplinary and include several themes: 1. Employability in higher education 2. Employability and entrepreneurship education 3. Employability and the social responsibility of organizations 4. Ethical management 5. Continuous training of employees 6. Social responsibility and human resources management 7. CSR and employee reengagement in the face of new economic risks 8. CSR and crisis management 9. CSR and managerial culture 10. Managerial authenticity and relational intelligence 11. Managerial support and transformation issues 12. Employability and the challenges of digitalization 13. Employability and soft skills Scientific Committee • ESSAADIA AOULA • BELAFHAILI MOHAMED • ELFIGHA ABDENASSER • AMIFI HAMID • SOULAMI MAHA • NAIM LAILA • OUAHMI FATIMA • ZITOUNI ABDELKRIM • JAMAL DSSOULI • AOUATIF NAJOUA • RIAD ZAHIRA • SABRIA KOURAICHI • ZINEB NOUI |
 | Dr. Amifi Hamid Higher normal school of technical education -Mohammedia Multidisciplinary research in social engineering and business management laboratory University Hassan II- Casablanca, Morocco | ICMBE23-SSN-20: Public Management: Risk and Resilience Objectives and Motivation : The unforeseen and unpredictable crises that characterize the economic environment do not spare public organizations. The concept of resilience takes on its full meaning in public organizations to support the transformations that upset our institutional environment, the contribution of resilience lies in the organization's ability to put in place the individual and collective tools that make it possible to overcome the crisis, with new practices and new organizational skills. This session attempted, through its plenary sessions and workshops, to discuss the various issues related to the management of public administration, particularly in times of crisis, and to examine the approaches adopted to deal with them. This session questions the capacity for resilience in the various public organizations in order to operationalize it in terms of risk and crisis management and to identify the various levers of public action relating thereto. This session will also discuss the different aspects of public management, as fields of research and practice within different public organizations. Scope and Interests : The objective of this session is to initiate a debate on the theoretical, cognitive and practical dimensions relating to the notion of risk and resilience in the public sector, to promote exchanges between academics and managers around the notions of risk and resilience in the. Public organizations: • Public management between risk and resilience: model concepts and measurement. • Public organizations: look through the prism of the Crisis/risk tandem, • Information systems, digital transformation and resilience, • Resilience, governance and performance. • Management control and resilience audit Scientific Committee: Pr. AMIFI HAMID – ENSET Mohammedia, University Hassan II Casablanca Pr. ELFIGHA ABDELNACER – ENSET Mohammedia, University Hassan II Casablanca Pr. BELFHAILI MOHAMMED – ENSET Mohammedia, University Hassan II Casablanca Pr. BENKAARACH TAOUFIK – FSJES Mohammedia, University Hassan II Casablanca Pr. BELMAATI HICHAM – University Hassan II Casablanca Pr. AOULA SOUAD – ENSET Mohammedia University Hassan II Casablanca Pr. DIDI ABDESSAMAD –ENSEM Casa, University Hassan II Casablanca Pr. JOUALI Jamila – EST Casa, University Hassan II Casablanca |
 | Pr El Figha Abdennassar | ICMBE23-SSN-21: TERRITORIAL MANAGEMENT Objectives and Motivation: The territory is a dynamic,evolving and complex space that requires sound management to overcome the challenges of territorial management. Territorial management is a mode of management taking into consideration the impact of the various actions and strategies implemented on social cohesion,economic diversification strategies,environmental protection. It’s a process that aims to strengthen the resilience of territories. Territorial management ensures the cohesion of public actions, their feasibility and their effects on the development of a local authorities or region through several management tools. Territorial management aims to develop the notoriety of a territory and improve its competitiveness.In this context,local actors must adopt management tools aimed at strengthening the assets of their territories. This session will allow young researchers to communicate on their latest work in the form of poster or oral and allow an international scientific exchange on the technical and pedagogical point. Scope and Interests: Territorial management is a mode of public management that focuses on territorial development strategies and the effects of public actions on territories. The centers of interest are multidisciplinary and regroup several themes: • Territorial management • Internal Audit • Management control • Territorial regulation • Governance • Territorial governance • Strategic territorial management • New Public Management • Public Management • Territorial risks • Territorial administrative organization These research themes are not exhaustive. Any proposal related to territorial management is acceptable. Scientific Committee: Pr. AAMOUM Hanane, Université Hassan II de Casablanca Pr. ABARAR Ibtissam, Université Hassan II de Casablanca Pr. AHSINA Khalifa, Université Ibnou Zohr d’Agadir Pr. AIT BABRAM Mohamed, Université Cadi Ayad de Marrakech Pr. ALAOUI MDAGHRI Abdelouahad, Université Hassan II de Casablanca Pr. ALAMI NEGGADY Touria, Université Hassan II de Casablanca Pr. AMIFI Hamid, Université Hassan II de Casablanca Pr. BARNIA Mohamed, Université Internationale de Casablanca Pr. BELAHCEN Lahcen, Université Hassan II de Casablanca Pr. BELAFHAILI Mohammed, Université Hassan II de Casablanca Pr. BELLIHI Hassan, Université Ibnou Zohr d’Agadir Pr. BENHRIMIDA Mohamed, Université Hassan II de Casablanca Pr. BENLAKOUIRI Abdelghani, Université Cadi Ayad de Marrakech Pr. BENLAKOUIRI Abderrahim, Université Hassan II de Casablanca Pr. BENSEDDIK Hafida, Université Hassan II de Casablanca Pr. BENSGHIR Driss, Université Hassan I de Settat Pr. BOUAMAMA Mohamed, ESCA de Casablanca Pr. BOUTTI Rachid, Université Ibnou Zohr d’Agadir Pr. DAAMOUCH Mohammed, Université hassan II de Casablanca Pr. DHIBA Youssef, Université Hassan II de Casablanca Pr. DIBI Abdessamad, Université Hassan II de Casablanca Pr. EDDAOUIBI Bouchra, Université Hassan II de Casablanca Pr. ELBORJI Najoua, Université Hassan II de Casablanca Pr. ELFIGHA Abdennassar, Université Hassan II de Casablanca Pr. ELGHAZALI Mbarka, Université Hassan II de Casablanca Pr. ELMEZOUARI Said, Université Hassan I de Settat Pr. ESSKALLI Khalid, Université hassan II de Casablanca Pr. FARTAKH Adil, Université Hassan II de Casablanca Pr. FETTAL Amal, Université Hassan II de Casablanca Pr. GHANDARI Youssef, Université Hassan I de Settat Pr. GUERRAOUI Driss, Université Mohamed V de Rabat Pr. HAMADANI Latifa, Université Hassan II de Casablanca Pr. HASSAINATE Mohamed, Université Mohamed V de Rabat Pr. HEFNAOUI Ahmed, Université Hassan II de Casablanca Pr. IBN RISSOUL Abdelmajid, Université Hassan II de Casablanca Pr. JAWAB Fouad, Université Sidi Mohamed Ben Abdellah, Fès Pr. JOUALI Jamila, Université Hassan II de Casablanca Pr. KALASON Patrick, Laboratoire d’études et de recherches appliquées en sciences sociales, Londres, Angleterre, Royaume Uni. Pr. KAMAR Tarik, Université Hassan II de Casablanca Pr. KHELFAOUI Nejib, ISET de Jendouba, Tunisie Pr. KOMAT Abdellatif, Université Hassan II de Casablanca Pr. KOUBAA Salah, Université Hassan II de Casablanca Pr. LAAROUSSI Aziz, Université Hassan II de Casablanca Pr. LEVANT Yves, Université de Lille, France Pr. LOULID Adil, Université Hassan II de Casablanca Pr. MANSOURI Khalifa, Université Hassan II de Casablanca Pr. MESK Hicham, Université Hassan II de Casablanca Pr. MIALED Karima, Université Hassan II de Casablanca Pr. MOKHTARI Bouchaib, Université Hassan I de Settat Pr. MOUTMIHI Mohamed, Université Hassan II de Casablanca Pr. RIGAR Sidi Mohamed, Université Cadi Ayad de Marrakech Pr. SAIKOUK Tarik, Excélia business school, France Pr. YOUSSEF Said, Université Hassan II de Casablanca |
 | Prof.Ilias Kapareliotis Deree-The American College of Greece, Greece | ICMBE23-SSN-22: Contemporary Practises & Initiatives on Employability Skills for Business Graduates Objectives and Motivation: Globally, graduate employability has become a key driver for universities. A range of generic, skill-based outcomes embedded in higher education (HE) programmes is expected to increase the employability of students and improve graduate employment outcomes (Bowles et al., 2019; Chen, 2018; Di Gregorio et al., 2019; Suleman, 2018). During past decades, higher education institutions (HEI) have been criticised by employers for not equipping graduates with marketable skills and many of them have recommended actions to remedy this drawback. As a result, various forms of work-based learning have been introduced globally to support graduates’ readiness for the job market (Bridgstock & Jackson 2019). Various initiatives manifested across the globe and universities adopted skills-based learning courses through the introduction of initiatives aiming to improve graduate employability (Prikshat et al., 2019). All these efforts aim to combine graduate employability with professional, systemic competencies. This shift marked the beginning of a closer relationship between industry and academia. One way of preparing graduates for the workplace is through internships. Bridgstock and Jackson (2019), Van Mol (2017) and Ranabahu et al. (2020) claim that an internship includes experiential learning during which senior students are exposed to training outside the university environment. Students thus have the opportunity to combine and integrate different types of knowledge, which includes subject, content and problem solving. Ranabahu et al. (2020) posit that internships may focus on a particular business dimension, for example, innovation, whilst professional internships provide a context to gather generic and career-specific skills by applying academic knowledge to their professional work. Scope and Interests (not limited to) This session aims to bring together researchers, academicians and practitioners for discussion and exchange of ideas on the latest theoretical developments in this field as well as on the best practices for a wide range of applications. Papers dealing with case studies, experimental and theoretical works along with their application to real life situations are of particular interest. Submissions for this special session should address, but are not limited to, the following or related topics: - Bibliometric analysis on employability skills for business graduates - Hard & Soft skills for business graduates - Trends on employability skills for business graduates - Tranferable skills for business graduates - General skills and discipline/ area skills for business graduates (marketing finance, accounting e.t.c.) - Emerging skills for the 21st century for business graduates - Practises on employability - Initiatives on employability - Career preparation through skills - Stakeholders and employability skills for business graduates - Strategies for employability skills for business graduates - Sustainable and innovative approaches for business graduates employability |
 | Prof.FILALI ALLACH MARIAM | ICMBE23-SSN-23: Financial and Banking Issues Objectives and Motivation: The participation in the Canwest Research conference is an excellent opportunity to discuss issues related to corporate finance and to meet all the international professors and organizations that will participate in this great event. Indeed, the rapid changes in the business environment in recent years have led them to adopt innovative management styles and new means of financing in order to maintain their financial balance and overcome financial difficulties. Finance is a quantitative discipline. As such, researchers should try and measure the impact of their work as much as possible. It should be measured because impact is an increasingly important item to secure funding. Demonstrating impact can also bring academics closer to the practitioners, thereby improving the output of research. Furthermore, the contribution of action research in Financial Market is very important in this context in order to conduct studies to find and test new management methods and to better understand financial markets. Financial market research minimizes the risk for financial services providers and identifies new business opportunities for them. It also gives them insights into market trends, identifies problem areas in the market and untapped resources. We hope to be able to bring real added value through our participation in this conference which will undoubtedly provide a space for constructive exchange and debate between researchers. Scope and Interests : - Financial and banking regulations - Taxation - Participatory finance - Mergers and acquisitions - Risk models and risk modelling - Fintech - Crowdfunding This list is not exhaustive, other lines of research may be proposed Scientific Committee: • Mariam FILALI , ESLSCA Business School RABAT • Boubker Mouline, ESLSCA Business School Rabat • Issam Belkadi, ESLSCA Business School Rabat • Adil ELMARHOUM, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc. • Taoufik BENKARAACHE, Université Hassan II de Casablanca, Maroc • Lotfi BENAZZOU, Ecole Nationale de Commerce et Gestion, Kénitra. • Mohamed BELAFHAILI, Professeur-Chercheur à l’Université Hassan II de Casablanca, Maroc. |
 | Prof.ADIL EL MARHOUM | ICMBE23-SSN-24: Technological changes, what consequences on the current socio-economic fabric? Objectives and Motivation: Today, we are experiencing rapid technological development. Since the early 2000s, technological developments in computer science, robotics and digital technology have accelerated. These changes will certainly have both positive and negative effects in all areas of life. Especially at home, school, work, etc. Technology improves human well-being by improving transport, infrastructure, urban organization, learning and teaching technologies, health innovations, employment and well-being. However, its many benefits must be offset by some of the negative effects it can have, such as on the development of children and youth who are beginning to experience social skills difficulties. Therefore, managing technological change becomes a top priority. Artificial intelligence is a phenomenon that shapes the world of today and tomorrow. Developments in this area are revolutionizing many fields, and there is currently a whole philosophical, scientific and social debate on artificial intelligence. Mastering new technologies is becoming increasingly necessary for active participation in society. Learning and teaching technology must prepare students for the new world with technical knowledge and skills. "Technological changes, what consequences on the current socio-economic fabric?" The session proposes to discuss and debate everything concerning the various technological changes in employment, education, health and various areas of human life. The goal is to enrich research and advance debate on the subject. Interdisciplinary proposals are particularly welcome. The diversity of perspectives is sought, either theoretical, empirical or comparative. Scope and Interests : • The latest technological advances • Impact of technological change on employment • Impact of technological change on education • Impact of technological change on health and medicine • Social innovation and sustainable development • New technologies and urban management • Implications of the convergence of artificial intelligence, robotics and the Internet of Things for the business • Data management and privacy challenges • data science • Digital economy • Artificial intelligence and ethics • New technologies and laws This list is not exhaustive, other lines of research may be proposed Scientific Committee: • Adil ELMARHOUM, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc. • Karim DOUMI, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc • Idriss EL ABASSI, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc. • Lahboub ZOUIRI, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc. • Lahoucine ASSELLAM, Ecole Nationale de Commerce et Gestion, Dakhla. • Lotfi BENAZZOU, Ecole Nationale de Commerce et Gestion, Kénitra. • Mohamed BELAFHAILI, Professeur-Chercheur à l’Université Hassan II de Casablanca, Maroc. • Said TOUNSI, Faculté des Sciences Juridiques Economiques et Sociales Agdal de Rabat, Maroc. • Taoufik BENKARAACHE, Université Hassan II de Casablanca, Maroc • Yahya EL OUAZZANI, Faculté des Sciences Juridiques Economiques et Sociales Souissi de Rabat, Maroc. |
 | Pr. Afaf EL KADDOURI Institut supérieur d'ingénierie et des affaires Campus Rabat, Morocco | ICMBE23-SSN-25: Marketing decision-making and value co-creation enhanced by Artificial intelligence Objectives and Motivation: AI and value co-creation have a synergistic relationship in marketing decision-making. AI can provide valuable insights and predictive analytics that support marketing decisions. This data-driven approach allows marketers to better understand and cooperate with their customers, by analyzing customer behavior, preferences, and engagement patterns, and consequently making informed decisions that align with customer preferences and answear their needs swiftly and proactively. Indeed, AI can utilize predictive analytics to forecast future market trends and customer behavior. These predictive insights enable marketers to make informed decisions about product development, pricing strategies, and campaign planning for maximum effectiveness. Moreover, AI-enhanced marketing practices leverage AI capabilities to free up Marketers for more strategic and value-added activities. AI algorithms, machine and deep learning models and also advanced analytics help to handle large volumes of data, enabling instant and better decision-making based on up-to-date information. Indeed, AI-based automation tools streamline and optimize marketing processes, saving time and resources. These systems empower businesses to cope with changing market demand, and enhancing company overall performance. Using AI technologies allows businesses to deliver targeted offers, content, and recommendations to customers, increasing engagement and satisfaction and thus contribute to value co-creation initiatives. Value co-creation in marketing requires actively involving customers in the creation and customization of products and services. AI-powered recommendation engines and customization algorithms enable marketers to deliver highly tailored experiences to customers in various domains. By analyzing customer data and preferences, AI can Help the company to better involve customers in value creation, enabling intelligent decision-making. The objective of this special session is to discuss and enrich the debate on the subject, by bringing new insights about understanding and best practices for the adoption and integration of AI system technologies, in Marketing decision-making and value co-creation. Submissions for this special session should address, but are not limited to, the following topics: Scope and Interests : -AI capabilities and marketing decision-making -AI implications on based value co-creation business models -Customer understanding powered by AI -The Experience Co-creation and AI -AI and brand engagement -AI and ethics in Marketing -AI and consumer beahavior -Big Data and marketing decision-making -Artificiel intelligence and Business intelligence -Marketing automation and decision-making challenges -Predictive analytics and intelligent decision-making. -The latest technological advances Scientific Committee: -Pr. Afaf EL KADDOURI, Institut supérieur d'ingénierie et des affaires Campus Rabat, Maroc. -Pr. Mohamed BELAFHAILI, Université Hassan II de Casablanca, Maroc -Pr. Nora BENAHMED, Ecole Nationale de Commerce et Gestion, Tanger, Maroc. -Pr. Saida MARSO, Ecole Nationale de Commerce et Gestion, Tanger, Maroc. -Pr. Sarah CHETOUANI, Ecole Nationale de Commerce et Gestion, Tanger, Maroc. -Pr. Rachid EL MOUSSAOUI, Université Abdelmalek Essaadi, Tanger, Maroc. -Professeur Sanaâ DYANE, Faculté des Sciences Juridiques, Economiques et Sociales de Fès, Maroc. -Pr. Lalla Hind EL IDRISSI, Faculté des Sciences Juridiques, Economiques et Sociales de Meknès, Maroc. -Pr. Kenza CHERKAOUI, Faculté des Sciences Juridiques Economiques et Sociales de Salé, Maroc. -Pr. Mouna HILMI, Faculté des Sciences Juridiques Economiques et Sociales Agdal Rabat, Maroc. -Pr. Safae MAKATI, Institut supérieur d'ingénierie et des affaires Campus Rabat, Maroc. -Pr. Kaoutar ELHANDRI, Institut supérieur d'ingénierie et des affaires, Campus Rabat, Maroc. -Pr. Majdouline HILALI, Institut supérieur d'ingénierie et des affaires, Campus Casablanca, Maroc. |
 | Dr. Erica Berte Associate Professor of Management College of Management Metropolitan State University, St. Paul MN | ICMBE23-SSN-26: Workshop: Case studies to advance their Scholarship of Teaching and Learning (SoTL) Workshop Introduction Case studies are a form of experiential learning that have been used by faculty in business schools for over a century. When Harvard Business School began in 1908, case studies, then identified as the problem method, were the preferred method of teaching (Rosenthal, 2016). Since then, the use of case studies has gained popularity in undergraduate and graduate programs offered in different disciplines. The recognition of cases as a powerful tool in the classroom has occurred mainly because the case study method allows students to be exposed to a situation in which they are required to identify a problem, gather and analyze qualitative and quantitative information, and make a decision from a complex situation involving uncertainty and ambiguity. The Socratic Method used in arriving at the final decision at hand is a transformative process of learning. Instructors using the case method attest to the superiority of the learning achieved by their students and vow that they are “never going back to the lecture method” in the classroom. As eloquently stated by Michael Porter of the Harvard Business School, “…we have to find ways of capturing the complexity of management. And, the only way we can do that is with in-depth, longitudinal, carefully crafted, rigorously developed case studies.” As case studies continue to rise in popularity as effective pedagogical tools, there is a growing need for developing more cases that are relevant to the dynamic world in which we live. The AACSB’s (2009) recognition of cases as scholarly research for attaining Academically Qualified (AQ) status has provided further impetus to those who wish to write pedagogical cases for their own classroom use as well as to seek refereed publication outlets. Another motivator for instructors to write their own cases is the opportunity to share with other instructors and students the interesting business stories that they learn through networking, guest speakers, and students that can be transformed into publishable case studies. The focus of case studies can range from being descriptive to being decision-oriented. There are also a number of refereed and non-refereed publication outlets serving the needs of case scholars. This workshop is focused on the increasing interest of scholars in writing and publishing pedagogical cases. After attending this workshop, attendees will be able to know how Case studies are a powerful teaching strategy that promotes critical thinking, develops problem-solving, and drives student engagement. This presentation is designed for academics interested in writing their case studies and using them in the classroom. They will also learn how to publish case studies in peer-reviewed journals to advance their Scholarship of Teaching and Learning (SoTL). |